How many ads do you think you see online in a single month? An average person could guess around one hundred or even two hundred ads in a month, as the internet provides lots of content. Yet, this answer is incorrect.
It is estimated that the average internet user will see a whopping 11,250 ads per month. As a business owner, you’re going to start to wonder how you can make your company stand out and attract the right customers.
That is where our marketing hacks come in to help improve your business’s footprint in the digital world!
Be sure to keep reading for our guide to eleven of the best marketing hacks you need to know about to be successful.
1. Hop on the Trends
Content marketing is a successful way for businesses to gain more traffic to their website or increase their social media following. However, you might be wondering what kind of content you should be creating that people will want to click on when they find your page.
Something many digital marketers have found successful is following the trends. Whether it is a specific blog post within their niche, a challenge on social media, or a trendy photoshoot location, there are lots of trends that you can join in on to get more traffic.
You’ll do even better if you’re ahead of the trends in digital marketing. Be sure to keep a lookout for things that you think will be popular so that you can stay ahead of the game.
Try to create content before anyone else does. That way, when people search for a trending topic, your content will be the first to appear. They will be more likely to check you out and see what else you have to offer.
2. Focus on Engagement
Having social media accounts that you post on regularly for your business is excellent and will gain you more followers. You need to make sure you take that one step further and engage with those followers.
Social media is the best place for you to build relationships with the people who are interested in your brand. When they feel like they have a connection with you and can trust you, then they will want to buy your products or services.
How do you engage with clients on social media? Be sure that you’re creating engaging content that they will want to respond to when you’re posting.
Be sure that you take the time to respond to every single comment or direct message. Whether you’re typing out a reply, liking, or retweeting it, show your clients that you’re there and you care.
3. Think About Backlinks
SEO is an essential part of marketing for many businesses, and that is where backlinks come in handy. Are other websites linking to your page, or do you need to get creative with your backlinks?
Backlinks are a vital way to help your page ranking on Google. You want to start by making sure that your page and content are worth linking to on another website. Improving your website’s quality can help to get you better backlinks and rank higher in Google.
You can also use guest posts on other websites to improve your backlinks. Reach out to other blogs in your niche to see if they’re accepting blog posts. By writing an entertaining blog post that features your link on their page, you’ll have a quality backlink that can help you rank on Google.
4. Think About Content That Goes Viral
It is every company’s dream to have a marketing campaign that goes viral. That is because viral marketing pays off even in the long run.
What is viral marketing, and how can it benefit you? Viral marketing is when one post on social media gets millions of views, likes, favorites, retweets, or interactions. It is something that everyone sees and talks about.
Sometimes content can go viral without a company putting in any extra effort. Yet, if you’re wanting your business to go viral, it is smart to think about the kinds of content that typically go viral and try to create that.
More people will share things that make them laugh, cry, or even angry. When you’re creating content that you want to go viral, you need to make sure you’re attempting to evoke emotion from your audience.
Doing this is one of the first steps in getting one of your campaigns to go viral.
5. User-Generated Content Is Effective
Have you ever wondered how businesses get their clients to make content about them? One of the easiest ways is simply to ask!
Tell your clients that if they like your product or service, they should consider making a post about you on their social media. Once they do, repost the content on your page. By doing this, you’re getting free content and exposure.
When other clients see that you’ve reposted a photo from someone else, then they might even get inspired to create their own post. They might hope to get recognization from you as well.
User-generated content is a unique marketing strategy that works. Another way to get clients to create content about your brand is by hosting a contest. You might see many big companies do this to help promote new products.
Let your followers know all the rules of your contest on your social media. The main way for them to enter the contest is going to be to post about your products.
The prize for the contest can be lots of different things, but make sure it fits into your niche. Whether it is more of your products, a coveted technology item, or something else, make sure that it is worth winning.
6. Influencers Can Help You to Market
Have you reached out to any social media influencers yet as a part of your digital marketing strategy? If not, then you’re behind tons of other large and small brands that are already utilizing them.
Social media influencers are one of the number one people that can help you reach your target audience. You’ll want to first start by scoping out the influencers that fit your values and your niche.
Once you find the perfect influencers, then you can reach out to them and set up a partnership. Influencers can be paid in a variety of ways. Whether they want money, free items, a commission, or whatever you work out, payment needs to be discussed before a post is created.
Once you have the logistics laid out, then the influencer will make a post for you. They might feature you in a story, talk about you in a YouTube video, or even make a feed post about you. All these could have different price points depending on the influencer you work with as well.
You can also approve the post before it goes up on the influencers page. Doing this is an extra step to make sure that the post aligns with your values and fits your brand’s personality.
7. Create a Brand Personality
When you’re posting on social media, are you talking in the voice of your brand? Your brand should have its own voice in personality for a plethora of reasons.
You can use your brand’s personality in marketing online and offline as well! That’s because you’re creating a brand that will help you market and one that customers will recognize.
Where do you start when coming up with a personality for your brand? Well, think about who you’re trying to reach. What type of person is your target audience?
How old are they, and what is their gender? What kind of job do they have? What things do they like? Are they bubbly, serious, sarcastic, funny, or something else?
Determining who your target audience is can help you to create your brand’s personality. That’s because your target audience will be attracted to a brand that is similar to themselves!
8. Take Reviews Into Consideration
Reviews for your company are another exceptional marketing tool, and you should always be striving to get more. Yet, they can also be an excellent way for you to do better with your marketing.
Be sure to consider reviews when it comes to your content or other marketing strategies. You’re making content for your audience, so you want to make sure that they enjoy it. If they leave a review saying that you could do something different, then try it out.
You can even send out surveys about your content to loyal customers. Doing this can help you get a better insight into what you’re doing well and what you can improve on.
If you are planning to send out a survey, then make sure that it isn’t too long. A long survey won’t get as many answers as you would like so it won’t be beneficial. Instead, ask the hard-hitting questions and get it over with right away.
9. Increase Your Email List
Email marketing is still alive and well. If you don’t have a decent-sized email list, you need to start working on it.
How you gather emails from customers? By offering them something in return!
A potential customer will give you their email address if you’re giving them something that they find useful. For example, if they’re browsing your site and see that they can save 10% off by entering their email address, chances are they will do it.
That means you’ve gained another email address to your list and a potential sale. Now you can email them about products in the future too!
What else can you give to potential customers so that they will join your email list? If you’ve ever thought about creating an online course, ebook, templates, or anything else, then now is a perfect time.
Make sure that you’re upfront with potential customers when they join your list. No one likes to be tricked into something, and they will appreciate it more if they know what they’re getting themselves into when signing up.
10. Include a Call to Action
Including a call to action, or CTA, in your content sounds simple enough. Yet so many people still aren’t doing it! A call to action is when you tell your followers exactly what you want them to do after they’ve consumed your content.
That means after they’ve watched your video, you should tell them to subscribe to your channel or check out the products on your page. You should make it clear within the video that this is what you want them to do.
Another place to include a CTA is at the bottom of a blog post. Doing this will help direct your readers to the next place you want them to go. Be sure to include a link as well so that they can easily click and find the right place.
It sounds manageable, yet tons of businesses forget to do this when creating content.
11. Check Out Your Competition
Our last marketing hack is to always keep an eye on your competition. You’re not going to want to copy what your competition is doing, but sometimes you’ll want to make sure you’re doing it better than they are.
In the marketing world, it is essential to see how much traffic they’re getting, what deals they offer, and if your content is on par with theirs. Making sure that you’re a leader in your industry is essential, which is why you should always be checking out the competition every once in a while.
You might think that it is strange to check out their social media or sign up for their newsletters, but you should know that they’re doing the same thing to you.
Using Our Marketing Hacks
Now that you’ve learned the best marketing hacks that can help to improve your company’s advertising in the digital world, you need to start utilizing them. Be sure to try out a few at a time so you don’t overwhelm yourself or your audience.
Over time, you’ll find that you can use all these hacks to improve your marketing and draw in more customers and increase your revenue.
If you’re not sure where to start with your marketing, then we can help! You can check out our online marketing services, and we can set you up with a consultation as soon as possible.