Are you struggling to generate traffic and leads? You’re not the only one. In fact, about 65% of businesses struggle with the same problem.
Meanwhile, 80% of new leads never translate into sales. About 96% of the people who visit your website aren’t ready to shop, either.
Without a strong digital marketing strategy, you could struggle to attract fresh leads, too.
Companies that excel at lead-nurturing generate 50% more sales-ready leads at 33% lower costs. Only 29% of brands nurturing their existing customers, though. Not every business has a digital marketing strategy in place, either.
On the fence about using digital marketing this year? Here are 15 reasons you need to start strategizing.
With an experienced digital marketing agency at your side, you can set your entire marketing strategy up for success. They’ll help you expand your reach, allowing you to grow your business.
Read on to discover the 15 reasons you need to start marketing online today.
1. Reach Your Ideal Customer
It’s not enough to put up a billboard or spread flyers throughout town. These marketing materials could reach anyone. Unfortunately, your marketing message might not appeal to every consumer.
Instead, you can use digital marketing to appear in front of your ideal customer.
For example, you can gather keyword research before developing a search engine optimization (SEO) strategy. Then, you can develop customized content based on the questions your customers are asking. When someone searches for a specific keyword online, you can appear in front of that customer.
You can also use pay-per-click (PPC) advertising to appear in front of consumers based on the keywords they use in a search. PPC platforms like Google and Facebook Ads also allow you to specify demographics.
You can appear in front of your ideal customer based on their age, location, or household income.
You don’t have to waste valuable time or money trying to appeal to every consumer anymore. Instead, you can focus on people who fall within a specific niche.
You might have an easier time appearing in front of people who already want your product or service as a result. Since these consumers already want your offerings, you’ll have an easier time making a sale.
You can also develop a digital marketing strategy personalized with distinct buyer personas in mind. Personalization could set your entire marketing strategy up for success.
About 84% of consumers say getting treated like a person can win their business. Meanwhile, 74% of shoppers get frustrated when content doesn’t align with their interests. Another 52% will switch brands if a company doesn’t personalize communications.
Meanwhile, about 73% of consumers expect companies to understand their needs and expectations.
Developing a marketing strategy using personalization can help you boost leads and sales. About 90% of marketers report a measurable lift after using personalization.
Personalization could deliver eight times the ROI on your marketing budget while lifting sales by 10% or more. Meanwhile, 80% of consumers are more likely to shop when brands personalize.
You can use digital marketing platforms to focus on a specific target audience. Focusing on smaller audience groups will help you personalize. Then, you can connect with customers to direct them to become leads and sales.
Personalizing your marketing strategy could give you the competitive edge you need.
2. Generate Brand Awareness and Recognition
About 59% of shoppers prefer purchasing from familiar brands. The more someone recognizes, appreciates, and believes in your brand, the more they’ll buy.
Unfortunately, consumers might not know your business exists if you’re not using digital marketing. In fact, it can take over five impressions before people become aware of your business. In order to develop brand recognition, you’ll need to keep appearing in front of customers.
You can use digital marketing to develop an omnichannel strategy. Omnichannel marketing allows you to create a cohesive experience for consumers. They’ll see your brand on different channels and touchpoints.
You might have an easier time building brand awareness and recognition as a result.
You only have seven seconds to make a strong first impression, though. Within those seven seconds, consumers decide whether or not they like your brand.
Consider researching digital marketing companies that offer brand services. Updating your brand will help you make a strong first impression with customers. You can communicate your value and help more people trust your brand.
Developing a distinct brand will help you stand out from competing businesses within your niche, too.
With help from an experienced digital marketing agency, you can stand out while drawing customers in.
3. Establish Your Credibility
It’s not enough to have a distinct brand, though. Consumers won’t choose your business if they don’t have a reason to trust you. You’ll need to establish your credibility.
You can add content creation and SEO to your digital marketing strategy this year.
Proving your credibility will help brand trust and loyalty grow. You’ll have an easier time converting curious consumers into paying customers.
4. Gather Data
With digital marketing strategies, you can gather data from your campaigns.
Gathering data will help you make more informed decisions in the future. You could have an easier time improving your ROI as a result.
5. Generate Website Traffic
You can also use different digital marketing strategies to direct more people to your website.
For example, you can optimize the content you post on your website for search engines. When someone searches for a specific keyword, your content could appear.
About 68% of all experiences online start with search engines like Google. With search engine optimization, you can rank higher on search engines. Then, you can direct more people to your website to learn about your business.
In fact, SEO drives 1,000% more traffic than organic SEO.
Generating more website traffic will help you demonstrate your experience and expertise. Then, you can start generating more leads. In fact, leads from SEO have a 14.6% close rate.
These people are already searching for your product or service. You can leverage that existing interest to generate more sales.
You can also use digital marketing services like pay-per-click advertising to appear online.
PPC ads can appear based on demographics or search terms. You can create text ads that appear on Google searches. Otherwise, display ads can appear on other websites or social media platforms.
When someone clicks on one of your ads, they’ll reach a landing page on your website.
You can use PPC advertising to improve your search engine rankings, too. Google will notice you’re generating more traffic and boost your rankings. Higher organic rankings will help you generate more traffic in the future.
Once you start generating more traffic to your website, you could have an easier time generating leads and sales.
6. Remain Relevant
New marketing strategies pop up constantly. If you’re not up-to-date with the latest trends, consumers will take notice. They might think you’re behind the times.
They might turn to your in-the-know competitors if you’re only using outdated traditional marketing strategies.
Before that can happen, consider partnering with a digital marketing agency this year. Their range of services can help you remain relevant.
For example, video content will account for 80% of all website traffic by the end of 2021. Video content is engaging and easy to consume. You can even use video content as part of your SEO strategy.
You can also share video content on social media. Look for digital marketing companies that offer social media management services. Consider looking for a company that can produce your video content, too.
For example, you can use live Q&A sessions to engage your audience in real-time.
You can also use platforms like Snapchat and TikTok to create VR or AR content.
Remaining up-to-date with the latest trends could help you reach younger consumers. They’ll recognize you’re in the know and start flocking to your business.
7. Demonstrate Your Value
You can also use digital marketing strategies to demonstrate your unique value.
What can you offer that no one else can? Gathering research about your competitors will help you recognize the opportunities they’re missing. You can determine the pain points your customers are experiencing, too.
Then, you can use digital marketing strategies like SEO and content creation to show consumers how you can help.
Consumers will recognize the value you’re able to offer. You’ll have an easier time standing out from the crowd, too. You might have an easier time drawing consumers to your business as a result.
8. Get Ahead of the Competition
Chances are your competitors are already using digital marketing services like SEO and PPC. Remember, you don’t want to fall behind. If you want to get ahead of the competition, start reaching out to digital marketing companies.
An experienced agency will help you get ahead of the competition.
For example, you can improve your SEO strategy to boost your rankings. Ranking ahead of competitors will ensure consumers see your website first. You can draw people to your business before competitors get the chance.
Remember, you can also work with an agency to remain up-to-date with the latest trends. You can use these trends to get a step ahead of the competition, too.
9. Go Mobile
More people are relying on their smartphones to find answers when they’re out and about. If you’re not utilizing mobile marketing, work with an experienced agency. They can help you reach your on-the-go customers.
In fact, Google now uses mobile-first indexing to determine rankings. Run your website through Google’s Mobile-Friendly Test. Make sure your website is optimized for smaller screens.
If it’s not, it’s time to update your website!
You can use geotargeting to reach consumers who approach your store. You can also use text marketing to draw people to your shop.
Developing a mobile marketing strategy will help improve your omnichannel marketing approach. Reaching consumers at multiple touchpoints can help you generate more leads and sales. You’ll never miss an opportunity to reach a potential customer.
10. Generate Positive Reviews
As part of your search engine optimization strategy, consider using local SEO. For example, you can focus on generating customer reviews this year. Generating more positive reviews will improve your online reputation.
Improving your online reputation will further boost your credibility.
On-the-fence customers can read reviews on your Google My Business listing. They might decide to trust you based on the reviews you reach. Then, you can boost brand trust to start generating more business.
If you’re neglecting these digital marketing strategies, however, consumers might decide to take their business elsewhere.
11. Stay Social
Remember, new social media marketing trends pop up all the time. For example, you might want to consider using influencer marketing this year.
Influencers already have a strong audience of loyal followers. You can leverage their existing brand trust and loyalty. An influencer can promote your product or service to their existing audience.
Consumers will trust the personal recommendation and consider giving your business a chance. Then, you can generate more leads, sales, and followers.
You can also post user-generated content to leverage existing brand trust.
Social media marketing will help you engage your audience online.
12. Inspire Action
Developing a digital marketing strategy can help you encourage specific actions.
You can use strong call-to-action language to encourage people to sign up, shop, or reach out. You’ll generate more leads and sales as a result.
13. Build Trust and Loyalty
You can use your content creation and SEO strategies to demonstrate your experience in the industry. Establishing your credibility through content creation will help brand trust grow.
Generating brand trust can help you retain loyal customers. You can generate repeat sales to grow your business.
14. Improve Your ROI
You can also use digital marketing to improve your ROI.
Strategies like email marketing and SEO are cost-effective. You don’t have to spend your entire budget on a single strategy. Instead, you can generate more leads and sales without overspending.
Improving your ROI can set your business up for long-term growth.
15. To Accomplish Your Goals
Think about your goals for the year. With digital marketing, you can boost brand awareness and website traffic. You can establish your credibility, build brand trust, and retain loyal customers.
Regardless of your goals, digital marketing strategies can set you up for success.
Get Growing: 15 Reasons You Need a Strong Digital Marketing Strategy
Don’t let your marketing strategy fall behind the times. Instead, consider these 15 reasons you need to develop a digital marketing strategy. With digital marketing, you can reach customers and grow your business.
Get ready to improve your ROI with online marketing this year!
Need help? We’re happy to lend a hand.
Contact us today to discuss your marketing strategy.