Audience-of-One: How AI Is Changing the Future of Personalized Marketing

behavioral segmentation

A personal touch is incredibly important in today’s high-tech world. Personalization is becoming increasingly important, as consumers are bombarded with unsolicited advertisements. Thirty-three percent of marketers consider personalization to be their #1 priority. Personalized marketing is even more powerful when paired with behavioral segmentation. You might be wondering “What is behavioral segmentation? How is it […]