These times are unprecedented. Never before has the entire world self-quarantined due to an ongoing pandemic.
Because of that, the marketplace has had to take a significant shift in order to stay competitive and relevant.
Companies are trying many different tactics in order to stay in front of their target market, but none are more important than search engine optimization.
Not only will SEO help you thrive in the current pandemic, it’s a wise investment for years down the line. Here are several reasons that highlight why SEO is important for your business. Be sure to consider them all as you choose whether to invest or not.
1. Competitive Edge for Your Brand
What makes the titan businesses of the world so successful? How are they able to control such a vast amount of their respective industries? Two words: brand presence.
In other words… they’re everywhere. Think about it, no matter where you go, you’ll see Coca-Cola on billboards, TV ads, PPC ads, social media posts, the list goes on and on.
Search engine optimization can help you get there. Think of your brand’s SEO initiative as a tree.
The more roots that it has (high-quality content and keywords), the more solidified it will become in the marketplace. The more branches that it has (internal links, external links, and backlink tactics), the wider reach that it will have!
Trying to find new ways of incorporating SEO into features of your website will give you a competitive edge. For example, there are several ways to optimize your website images and have them play a role in your online presence.
If the competition in your industry is already using SEO in their digital marketing strategy, then you need to get caught up.
If they haven’t adopted these strategies yet, then you can reap the rewards of pioneering SEO techniques in your marketing plan.
Whether you’re going on this SEO venture for the first time or looking to edit your previous trials, be sure to get professional help. Find an experienced search marketing agency to build your search engine optimization the right way.
2. High Return on Investment
Few marketing tactics can produce a higher amount of return on investment than search engine optimization.
While it might be a grind to get to Google’s top results page, the payout is immense. In fact, studies show that the first page of any Google search results garners more than 70-percent of website traffic.
By being only one spot higher on the results page, you can receive as much as 70-percent more traffic. For that reason, paying to hire a professional search marketing service is well worth the investment.
Setting your company up with search engine optimization ensures a structured amount of organic traffic for many years to come.
Soon enough, this pandemic will be over and life will return back to normal. Your SEO rankings will benefit you long after this pandemic has come and gone.
Better yet, your SEO can be the nucleus for all your other digital marketing tactics, which is one of the many SEO benefits. All your social media outlets, PPC ads, and content marketing will thrive off of it.
However, be sure to invest in an SEO service with the proper experience and know-how.
The requirements of Google’s algorithm are constantly changing. An SEO agency will keep up with those trends and adjustments so that you don’t have to.
If you’re wondering why you need SEO, a big thing to remember is that it gives you additional opportunities to focus on other aspects of your business. You can reap the rewards of your search marketing agency’s hard work.
It’s completely understandable if digital marketing isn’t a passion of yours. Place it in the hands of someone that is passionate about it and enjoy the perks of doing so!
3. More Website Traffic
Often times, many business owners have an incomplete impression of their website.
They believe the website should only act as a one-stop-shop for information on the company’s mission, products, and description. However, what they don’t realize is that it can also act as a giant magnet for their brand.
With the proper knowledge, you can turn the content on your sight into powerful words that bring thousands (if not millions) of people to it.
How? With the help of keywords and keywords phrases. However, that doesn’t mean you can simply load your pages with the top-searched keywords and expect a spike. It’s a bit more complicated than that.
Your website’s content needs to find a balance between two crucial elements: search volume and keyword density.
Search volume is exactly as the name would imply. It’s the number of times that search engine users are searching for that specific keyword.
Keyword density, on the other hand, is the amount of competition that you would have for using that keyword. So if the density is high, it means you have a lower chance of ranking high on Google’s top results for that specific keyword.
The trick is to find keywords that have as high a search volume as possible while having a keyword search density under 30 or 25.
Those that use this strategy well will benefit from higher website traffic, a higher bounce rate, and higher sales conversions. Better yet, it can start to build customer loyalty with your brand!
Is your website as effective as you believe it to be? Start by taking this website usability test to learn more.
4. Fixates on Your Target Market
Business owners and entrepreneurs alike are constantly looking for new ways to get in front of their target audience. Fortunately, with the increasing use of digital marketing, that’s never been easier to do.
You can use various digital marketing tactics in order to reach out to the target markets wherever they might be.
For example, if you’re a pet accessories company, then you could find questions to answer on Quora and begin the process of backlinking to your site.
While sites like Quora won’t let you solicit directly, you can answer the prospect’s question, then include something like “be sure to read this article on my site that covers this topic”.
Now anyone with that same question will come across your answer and be intrigued enough to click on the link you’ve provided.
SEO also helps you mix up your company’s marketing portfolio. The more balanced your tactics, the more successful it will be. Adopting styles such as SEO video marketing can generate more prospects for your business than ever before.
More importantly, search engine optimization gives you the ability to have as many touchpoints as possible with a potential client. The more touchpoints you have with them, the more they’ll be inclined to visit your website.
It might take them coming across your social media ads, Youtube video ads, and email marketing, but eventually, they’ll give in and visit your site. It’s all thanks to your persistence and exhaustive SEO efforts!
5. It’s Essential for Your Marketing Plan
Gone are the days where search engine optimization tactics can be viewed as a preference. These days, they are a necessity for any company looking to make a brand impression on the internet.
The marketplace is too flooded to come out on top with only PPC ads, only a blog, or only social media. It takes a blend of all marketing tactics to get in front of your competitors.
The use of evergreen content on your website will help you limit the amount of work on your SEO, yet yield higher results in the process.
More importantly, it’s essential that you use white hat SEO tactics on your marketing strategy. Black hat SEO tactics will deter Google from your site and push you down the rankings faster than you can say “SEO”.
Imagine the detriment you could be doing to your online presence if you’re currently committing black hat SEO tactics without realizing it.
For example, many companies think that climbing up the Google rankings is as easy as having as many keywords as possible in their content. However, they don’t realize this is a black hat method that’s commonly referred to as “keyword stuffing”.
Each search engine’s algorithm, Google or otherwise, has a complex formula for finding the line between too little keywords and too many on each site. If your site leans towards the side of “too many”, it’s doing it more harm than good.
Be sure to reach out to a trustworthy search marketing team that uses white hat SEO tactics to capture your audience. They’re more sustainable and will lead to higher conversions for your entire sales team.
There are many different search ranking factors other than keywords. An SEO agency can show you what those are and how to use them to your advantage.
6. Solidifies the Future of Your Company’s Marketing
If this global pandemic has taught the corporate world anything, it’s to never become complacent with your current rankings. You never know what’s just around the corner.
Many businesses that were successful before this pandemic have now been forced to shut their doors, and pay the price for it.
For that reason, you and your company should be investing in any marketing tactic that can solidify your business’s future.
The companies that currently have strong SEO strategies are finding success even in the midst of this chaos. That can be your brand if anything like this were to happen again.
Search engine optimization is a long term endeavor. To focus your efforts on it is to reinforce the success of your company moving forward.
Eventually, it can reach a point where you’re reeling in new leads by the hundreds on a daily basis.
Better yet, SEO is scalable. Not only will it be able to size up as your company grows, but it will also help you grow faster. You’ll receive more online brand exposure which will lead to a sustainable brand recall in the heads of your target audience.
Lastly, it gives you another resource to add to your repertoire. Your company can now use this time of crisis to increase aspects of its SEO initiatives.
Focusing on things such as your site’s mobile-friendliness, content, images, and ease of use will lead to a better all-around customer experience. Knowledge is power, so be sure to team up with an SEO agency that can show you the ropes.
7. No Additional Purchases Required
The investment in search engine optimization is exactly that: pouring your time, effort, and resources into sustainable marketing practice.
Often times, marketing tactics require you to constantly pour more money into them in order to receive a higher return on investment. For example, in order to keep the same TV ad running, you have to continually pay for the service to air it.
But with SEO, there are no additional purchases that need to be made. No ads need to be paid for in order for you to have an effective and successful SEO strategy.
In fact, SEO allows you to streamline your brand and maximize your in-house talent. If you have a staff member that’s passionate about writing, they can partake in the development of your website’s blog.
Simply invest in a quality search marketing company and you need not pay another cent towards your SEO initiatives unless you see fit to do so!
Why SEO Is Important: It Protects Your Future
Now that you know why SEO is important, it’s crucial that you invest in the best search marketing company for your new endeavor.
Be sure to start by reading this article on actionable tips for better keyword research to learn more. Finding out about the ins and outs of SEO will help you be more successful in your endeavors.
For more inquiries, be sure to reach out via our contact us page and we’ll be happy to assist you further!
