Looking for more people to discover your business?
With billions of websites existing on the World Wide Web, it’s hard to stand out. The amount of competition can be staggering if you don’t know what to do. If you continue without arming yourself with knowledge, your competitors will outshine you.
A good method to invest in is organic SEO. Read our ultimate guide and learn how it can benefit your online presence. We’ll also include some tips that can boost your search engine rankings.
1. Natural SEO Brings High-Quality Prospects
The number of visitors to your website matters. However, it’s useless if you don’t convert them into loyal customers. To make the most out of your online presence, you must consider the quality of your traffic.
How do you determine whether your visitors have the qualifications? It’s through search intent.
Any person who types in their search query in Google has an intent. They expect this top search engine to deliver content that satisfies it. If you understand your prospective customers’ search intent, your marketing efforts will transform.
You can predict the keywords your customers will use. It’s easy to target keywords without strategy or structure. However, it’s costly in the long run since it won’t target the right visitors.
Your prospects’ query falls into any of the four types of keywords:
Searchers use these when they’re looking for pieces of information. They only want solutions and answers to their problems. They want to gain an insight into a specific topic.
Prospects use these keywords when they’re looking for a specific website. When users type your business name or products, it’s a navigational search.
These are the keywords that help your business. People use these when they’re ready to convert. It won’t always lead to product purchases.
Sometimes, transactional keywords lead them to make an account. As long as they do a desirable action for your business, it counts as a transactional keyword.
Customers use these keywords when they intend to purchase something. If they use commercial keywords when searching for your business, they’re ready to buy from you.
As soon as you realize the intent behind your prospects’ searches, you can now brainstorm. Think about the keywords your business uses. Separate them into each of these categories.
2. Organic Search Traffic is Sustainable
When using Pay-Per-Click (PPC) campaigns, you must be consistent. Your investment, maintenance, and manipulation all depend on constant payments. You get quick results, but it’s rarely sustainable in the long run.
As soon as you stop throwing cash into paid traffic, your momentum comes to a grinding halt. Organic traffic suffers no such drawback. The only trouble you’ll encounter is the maintenance involved.
SEO is constantly changing. Algorithms and the factors that affect rankings will evolve after a while. Keep yourself on top of these updates and you’ll never worry about running out of traffic.
Using an organic traffic strategy is closer to an autopilot system than PPC. In most cases, it takes years before updating your methods. Before then, all you need is to do the same things to keep customers around.
3. Organic SEO is Cost-Effective
Paid traffic campaigns can be expensive, depending on the keywords you use. The cost of these clicks is enormous, and it’s not a guarantee for customer conversions. Paid campaigns require you to keep optimizing and testing the ads.
You always aim to lower your cost-per-click (CPC). At the same time, you must increase your clickthrough rate (CTR). It’s not hard to imagine the massive budget necessary to start and sustain your PPC campaign.
Organic strategies have a higher impact with lower costs. Over 90% of users prefer clicking organic results over paid ones. It isn’t free, but it’s cheaper than PPC while giving a higher ROI in the long run.
Assets developed using organic strategies persist for a long time. Whether it’s content creation, social media marketing, or brand building, everything stays. Their value will go up as time passes.
These assets continue working for your business. It applies even when you stop investing in organic SEO. You get traffic even when you pay little to no money for it in the future.
It’s like your cost per organic visitor decreases while your returns increase. It’s a cumulative effect, meaning you must keep at it for a long time before their effects outweigh your costs. It remains a fantastic position despite the efforts involved.
4. Organic Search Traffic Gives Competitive Edge
If you want to become a competitive business, using SEO methods is a must. Even when you’re a small business, most of your competitors will spend resources to improve their online presence. Some will target high-value keywords and doing things to dominate the search engines.
Organic traffic isn’t exclusive to catching up with your competitors. Depending on your dedication, you’ll one-up them on their efforts. It helps secure your position as the top brand in your industry.
Search Engine Domination is Market Domination
It always feels good to see your content on top of Google’s search results. It’s better when it does when users search for your industry’s top keywords. The advantage is remarkable, especially when you have a limited budget.
Your competitors’ traffic and potential customers go to you instead. You need not outspend them to surpass their rankings. You only need to choose your keywords wisely and implement them better to come out on top of your competition.
Your Content Experience is Unique
It means your competitors have no way of replicating your content. On the other hand, PPC is easy to reverse-engineer. Tools like Google Analytics show the PPC keywords your competitors use.
With organic search, the competitive intelligence involved is more complex. It’s a challenge to dissect and analyze your competitors’ SEO efforts. However, you can’t steal their content and they can’t do the same.
Organic Traffic Gives More Online Space Recognition
Attention is a currency regardless of your situation. With more people viewing your website, you’ll gain more authority. More people will link to your website.
Some competitors will become desperate enough to ask for backlinks. When it happens, you know you won over them.
5. Supplement Your Marketing Strategy
Visitors will stumble upon your website using various paths. It’s hard to track some customers’ first point of contact with your business. The most common situation is when they heard about your company in the real world.
For the most part, you’ll know where customers become first aware of your businesses. This benefit allows you to meet your customers halfway. It matters not where they are.
When you focus on organic search traffic, you’re tackling different marketing fronts at the same time. SEO outperforms other strategies when measuring ROI. However, you must use other methods to serve your SEO strategy:
- Email marketing
- Content marketing
- Social media marketing
Always build contingencies in your marketing funnel. Think about your customer base and their first point of contact. Use their past behavior to ensure that your website stays relevant all the time.
6. Organic Traffic Provides a Share of the Greatest Asset in Marketing
Whenever you search for answers, your first reflex is to search Google. It’s understandable since this search engine holds over 90% of the global share. With that, 93% of your visitors’ online interactions start from search engines.
When you aren’t catering to these prospects, you’re losing revenue and marketing edge. You won’t gain insight into your customers’ pain points. It prevents your business from tailoring offers to their needs.
Your brand message is more impactful and succinct when you know how your audience feels. Every aspect of online marketing gets stronger with in-depth audience research. Dissecting your organic traffic allows you to achieve this goal in various ways.
You gain a more intimate knowledge of your customers’ problems. You’ll understand the language they use to let everyone know about it. You’ll also discover their beliefs based on their response to your content.
Knowing these facts allow you to understand how to persuade them. It’s easier if you watch how they respond to your calls-to-action (CTA). It’s not limited to these benefits since audience insight offers more value.
7. Organic Traffic Brings More Valuable Visitors
Why is organic SEO important? This benefit is one of the more obvious answers. If your website has a high ranking for relevant keywords, your website gets more targeted traffic. It’s consistent and allows new leads and customers to discover your business.
It’s a lucrative deal. However, it leaves you no choice but to make a richer experience. You’ll get more attention, but without encouraging them to interact, it’s nothing.
Users invested in your content will keep coming back for more. They become the backbone of your sales funnel. To have a better idea of how to make a richer experience, be intentional.
Some businesses will make content since it’s the right method to gain followers. It’s a mistake since it has no rhyme nor reason. Each content piece must accomplish a set goal.
The goals can vary, from increasing sales to generate more leads. You can even make content to warm your audience up before leading them to paid campaigns. It lowers the costs of the ads while increasing clickthrough rates.
Use Micro-conversion Techniques
Blog posts and podcasts won’t sell your products or services directly. However, they’re viable methods for reaching a conversion. These micro-conversion techniques serve to get lots of people to your side in the long run.
In-depth Content is Better
Search engines and people prefer long-form content. On average, articles with a maximum of 2,500 words are the most popular. If you make blog posts using this word count as a guide, you’ll get more social media shares and links.
It’s an investment to make high-quality posts consistently. However, make the most out of it by coming up with evergreen ideas. It will continue serving your business goals even after many years.
Search engines and ranking algorithms are unpredictable. They’re only consistent with connecting people to useful, relevant content. If you fulfill that qualification, algorithm changes are not a concern.
8. Organic Traffic Increases Credibility
Regardless of the comparison between organic SEO vs local SEO, quality content gives you more credibility. Most users stay away from paid results and pick the top organic results instead. It’s proof that people see organic rankings as more relevant and trustworthy.
With organic search, your credibility will further grow. If customers find you at the top of the search rankings, they’re likely to trust your brand. It’s automatic as long as you’re an organic result.
Take note, most customers aren’t familiar with online marketing strategies. They have no idea of the necessary efforts to hold the top position. They will continue seeing your content’s value since they trust search engine algorithms.
Learning the fundamentals of SEO is a great way to make your content even more trustworthy.
Honorable Mention: Organic Traffic Helps Build Branding
If your business often appears as a solution, your customers will remember you more. It means every content piece you work on must help extend your brand’s equity. These will become multiple touchpoints that make it easier for customers to discover your business.
On average, a customer will become sales-ready after six to eight touchpoints. It might seem too much, but some industries require more. To shorten this, optimize your user experience through your website.
If you use various touchpoints, your brand story must be consistent. It helps customers feel more intrigued about your brand.
They will start doing navigational searches. Their intent? It’s to see how your past customers dealt with your business.
Otherwise, it hurts your credibility and your intended audience’s trust ratings.
How Does Organic SEO Work? Learn More Today!
These are the biggest reasons organic SEO is important to your business. Never leave anything to chance and optimize your online presence at once.
Do you need help from an SEO company? Fill out our contact form for a free consultation. We can help you ensure the success of your SEO campaign on a national and local level.