10 Ways to Improve Sales and Marketing: An Ultimate Guide

improve sales

Did you know that companies with aligned marketing and sales teams tend to close deals faster than those without? Effective sales and marketing strategies are the keys to increasing your ROI. This saves your business from shutting down, especially during the first few years of a startup. Nonetheless, marketing to improve sales is a continuous […]

Google SEO: 15 Ways Analytics Can Help Your Business to Grow

google seo

For your business to be successful, you need to have the ability to analyze information and use it to make concrete decisions that will allow your business not just to survive but thrive. There are almost 30 million websites that use Google Analytics to track information, but the key is knowing what to do with […]

Top 15 Benefits of Local SEO Services

Local SEO services

If you’re in the business world, you’ve undoubtedly heard of the hottest marketing tool, SEO. There’s a reason it’s so popular. In fact, 53% of businesses that spend over $500 a month on SEO consider themselves “extremely satisfied” with the results. Well, your business could be benefiting from the same results, and we can tell you […]

15 Reasons Why You Need a Digital Marketing Strategy for Your Business

digital marketing

Are you struggling to generate traffic and leads? You’re not the only one. In fact, about 65% of businesses struggle with the same problem.  Meanwhile, 80% of new leads never translate into sales. About 96% of the people who visit your website aren’t ready to shop, either. Without a strong digital marketing strategy, you could […]

Everything You Need to Know About the Latest Google Algorithm Update

google algorithm update

Does your homepage load in 2.5 seconds or less? If it doesn’t, your website might have been affected by the google algorithm update this summer. Google’s “Core Web Vitals” and “Page Experience” updates are all about user experience. Here’s everything you need to know.  Understanding the New Google Algorithm Update Google updates its algorithm frequently. For […]

The Paid Search Strategy Guide: How to Maximize Your Investment

paid search strategy

Are you looking for a step-by-step guide to paid search strategy to help ensure your PPC investment pays off? If so, you’ve come to the right place. PPC, or pay-per-click advertising, is an important advertising method for enhancing your SEO results. Organic search engine optimization is a critical part of any online marketing strategy, but a […]

Keyword Optimization: The Secret Guide to Boost Conversions

keyword optimization

In today’s internet-focused world, having a site with a strong internet presence is vital to your business. Studies show that there are several billion Google searches per day. That says nothing about other search engines like Yahoo and Bing. If you’ve been working to direct traffic to your site, you might find it an uphill […]

How to Develop a Facebook Advertising Strategy That Works

facebook advertising strategy

There are more than 2.8 billion active users on Facebook every single month, and this statistic is only growing over time. More and more people are coming to Facebook so that they can connect with friends and family members. Most recently, Facebook’s group feature has caught the hearts of people at every stage of life. […]

12 Content Marketing Trends You Need to Be on Top of in 2021

content marketing trends

Marketing has gone through several revolutions in the past few decades. With the advent of the innovative startup and virtual spaces leveling the playing field for small-time, everyday businesses, content quickly solidified itself as the popular new kid from out of town. With the ever-expanding reach of the internet and constant, growing accessibility, content has […]

9 Proven Ways to Increase Your Website Conversion Rate

website conversion rate

Does your website see tons of traffic? That’s great, but now you need to check if those visitors convert into paying customers. Otherwise, the amount of traffic means nothing. At the end of the day, you earn not by counting how many people visit your site but by how many proceeded to hire your services […]

The Telltale Signs You Need to Hire a Digital Marketing Consultant

digital marketing consultant

Are you struggling to boost traffic to your website or generate fresh leads? You’re not the only one. In fact, 65% of marketers have the same problem. Meanwhile, 80% of new leads never translate into sales. About 96% of your site visitors aren’t ready to buy, either. If you’re struggling to generate leads and sales, […]

What Is the Difference Between SEO and PPC?

difference between SEO and PPC

One of the big hurdles in starting your digital marketing campaign is the fact that there are so many darn acronyms to contend with. You’ve got SEO, PPC, PPO, and numerous others.  Not to mention all of the nuances and particulars that go into each one of those concepts. We’re going to break down the […]