What Is the Difference Between SEO and PPC?

difference between SEO and PPC

One of the big hurdles in starting your digital marketing campaign is the fact that there are so many darn acronyms to contend with. You’ve got SEO, PPC, PPO, and numerous others.  Not to mention all of the nuances and particulars that go into each one of those concepts. We’re going to break down the […]

The Website Design Process Explained

website design process

Are you a business owner looking to create a website for your company? Or, do you own a business and want to broaden your audience? Websites not only make it easier for your audience to engage with your business but they also make it easier for people to find your business in the first place.  […]

How to Get Backlinks: A Complete SEO Guide

how to get backlinks

Google claims that backlinks are one of its top three ranking factors. Unfortunately, over 66% of pages don’t have backlinks. Without SEO backlinks, you could struggle to improve your ranking on Google search results pages. A higher ranking can position you in front of more consumers online. Then, you can boost brand awareness, gain credibility, […]

15 Effective Digital Marketing Strategies for Businesses

digital marketing strategies

Thanks to everybody being online, digital marketing has become the new business cards, billboards, and TV commercials wrapped into one. In fact, the industry is valued at around $300 billion, and that number is only expected to rise. Well, if you’re running a business, you’re missing out on huge opportunities by lacking in your digital marketing […]

The Benefits of Working With a Professional SEO Company

professional seo company

Working out the kinks of an SEO campaign can be really challenging. That’s especially true if you’re doing it on your own.  You’re a small business owner trying to find more customers. You’ve got expertise in your field, and the last thing you thought you’d be doing was researching target keywords! It can take up […]

13 of 2021’s Biggest SEO Trends

seo trends

Are you having a difficult time drawing in website traffic and fresh leads? You might want to reevaluate your search engine optimization (SEO) strategy. After all, Google introduces 500 to 600 changes to its search algorithms every year. If you’re not up-to-date with the latest SEO trends, your ranking could suffer for it.  Instead, give […]

How Do Social Media and SEO Work Together?

social media and seo

Over 90% of marketers say the main benefit of social media marketing is gaining online exposure. If you want to boost brand awareness online, it’s not enough to stay social, though. Instead, you can use search engine optimization (SEO) to boost awareness, web traffic, and generate fresh leads. In fact, you can use both social media […]

Why Organic Traffic Is More Valuable Than Paid Traffic

organic traffic

Google receives over 63 million search queries per second. Why wouldn’t you want to capitalize on that to grow your business? All of those searches means you have a decent chance of getting organic traffic to your website. But aren’t ads better? Read on to learn the reasons why organic search is better than using ads. 1. Low […]

Why Is Local SEO So Important?

local seo

About 68% of all online customer journeys begin with a search engine like Google. In fact, nearly 50% of Google searches are local. Appearing for these searches could boost your online visibility. You can draw more people to your store or website, then convert them into paying customers! Your ROI will rise as a result. With […]

Avoid These Five SEO Mistakes When Optimizing Your Website

seo mistakes

Taking on a great SEO campaign can do wonders for your business. There’s a lot to manage, though, it’s easy to slip up on a thing or two in the process.  Those small mistakes can have a big impact on how your rankings pan out, and it’s important that you know what to avoid, especially […]

Increase Sales By Optimizing Your Website for Lead Conversion

lead generation

Did you know that, according to Small Business Trends, there are more than 30,000,000 small businesses in the US? Additionally, small businesses makeup 99% of all businesses in the US and employ over 50 million people. With so many small businesses in the US, it can be challenging to stand out to your customers. And […]

How Blogging Can Improve SEO

blogging for seo

An active blog is one of the best ways to increase your search rankings. Ranking is a huge element of digital marketing, and the entire purpose of SEO is to increase your rankings and drive sales.  But how is blogging for SEO different from blogging in general?  What can a good blog do for your […]