7 Ways to Measuring SEO Performance Metrics Like a Boss

measuring success

The numbers say it all – 93% of all online experiences begin with a search engine. In simple terms, a majority of the leads you plan to target will run a query when beginning their purchase journey. As such, search engine optimization (SEO) is no longer a nice-to-have but rather a must-have. However, knowing that […]

SEO vs PPC: Which One Should You Use to Meet Your Business Needs?

seo and ppc management

Digital marketing becomes more important for business success with each passing year. Ecommerce is projected to be worth $4.9 trillion by 2021. That’s the gross domestic product of several countries, combined.  With digital marketing being so important, it’s understandable that it’s such an enormous industry. Not all marketing services are created equal, either.  Marketing should […]

10 Eye-Opening SEO Trends to Watch Out for in 2020

top 10 trends

Did you know that over 90% of all web traffic comes from search engines? Whilst the likes of social media and outdoor billboards will always have their place in the world of marketing, nothing really beats SEO. It’s the ultimate way to drive your target audience to your website, where you can start converting them […]

7 Reasons to Boost Your SEO Ranking During the Coronvirus Crisis

why seo is important

These times are unprecedented. Never before has the entire world self-quarantined due to an ongoing pandemic. Because of that, the marketplace has had to take a significant shift in order to stay competitive and relevant. Companies are trying many different tactics in order to stay in front of their target market, but none are more […]

How to Create and Sustain a Vibrant Social Media Presence for Your Business

Social media marketing 101

You can build your brand identity and win new business by learning to master social media marketing.  Today, every business owner needs to learn the basics of social media marketing. However, the best practices for reaching consumers is consistently in flux.  Resultantly, business owners face hitting a moving target. Simultaneously, they must keep their enterprises […]

10 Tips That Will Help You Optimize Website Images for Better SEO Results

Web Page Images

Unless you have been living entirely offline the past few years, you must have heard of the term SEO. Did you know know that 51 percent of traffic comes from people performing organic searches? While many people are focused on having the right keywords and reputable links, many neglect their images. Having optimized images on […]

How Effective Is Your Website? The Ultimate Guide to Website Usability Testing

Web usability test

When it comes to attracting and retaining visitors to your website, usability is critical. 57% of users say that they would not recommend a business that had a poorly designed mobile site. That’s how important a functioning user-friendly website is. If you are not investing in ensuring that your visitors can use your website, then […]

Everything You Need to Know About Marketing Your Business With Google Maps

Google maps marketing

Did you know that Google Maps has over 154.4 million monthly users? That’s over six times the amount of their nearest competitor Waze. So why is Google able to dominate the competition when it comes to their virtual map service? Part of the reason is that Google Maps is tied to the company’s massively popular […]

The Only Guide to SEO Video Marketing You’ll Ever Need

seo video marketing

If you’re hitting your head against a wall because you just can’t seem to figure out SEO video marketing, you’re not alone. Figuring out how to properly SEO a video for your marketing needs can be a hassle, but if you know the top tips to get your video the best SEO it will make […]

SEO vs SEM: What’s the Real Difference and Why Does It Matter?

Seo And Sem

Digital marketing continues to evolve by leaps and bounds, and so does the language associated with it. You don’t have to look far to find plenty of acronyms and jargon bandied about by online marketers.  For example, what’s the deal when it comes to SEO vs. SEM? While you probably have a basic knowledge of SEO as […]

17 Google Search Ranking Factors That Go Beyond Keywords

google search ranking factors

In the past, SEO was as simple as picking a keyword and creating content for it. Today, such a single-minded focus on keywords won’t get you very far. It may even result in a penalty from Google. If keywords aren’t the be-all, end-all of SEO anymore, what else do you need to pay attention to? […]

11 Actionable Tips for Better Keyword Research

keyword research

Doing SEO the right way can take hundreds of hours. It depends on what you’re looking to optimize, how much work you have to do, and more. Content creation is often the lion’s share of SEO hours. You can spend hours discovering keywords and then creating topics from them. Then you have to actually create […]