The Only Guide to SEO Video Marketing You’ll Ever Need

seo video marketing

If you’re hitting your head against a wall because you just can’t seem to figure out SEO video marketing, you’re not alone. Figuring out how to properly SEO a video for your marketing needs can be a hassle, but if you know the top tips to get your video the best SEO it will make […]

SEO vs SEM: What’s the Real Difference and Why Does It Matter?

Seo And Sem

Digital marketing continues to evolve by leaps and bounds, and so does the language associated with it. You don’t have to look far to find plenty of acronyms and jargon bandied about by online marketers.  For example, what’s the deal when it comes to SEO vs. SEM? While you probably have a basic knowledge of SEO as […]

17 Google Search Ranking Factors That Go Beyond Keywords

google search ranking factors

In the past, SEO was as simple as picking a keyword and creating content for it. Today, such a single-minded focus on keywords won’t get you very far. It may even result in a penalty from Google. If keywords aren’t the be-all, end-all of SEO anymore, what else do you need to pay attention to? […]

11 Actionable Tips for Better Keyword Research

keyword research

Doing SEO the right way can take hundreds of hours. It depends on what you’re looking to optimize, how much work you have to do, and more. Content creation is often the lion’s share of SEO hours. You can spend hours discovering keywords and then creating topics from them. Then you have to actually create […]

Tech Trendsetters: 17 of the Best 2020 Trends in Website Design

2020 trends

Did you know that there were over 4.48 billion internet users in 2019? This constitutes more than 58% of the world’s population. This represents a huge market for retailers everywhere, and it is indeed a crowded market. Every year millions of websites are set up to advertise and promote their products. Companies have to be […]

11 Frequently Asked SEO Questions (And Answers from the Pros)

seo questions

Everyone knows they need search engine optimization for their website. A proper SEO program can bring traffic to your site and be a boon for sales, but only if it’s done correctly. The problem with SEO is many people don’t understand what it is and how it works. They know it’s a powerful tool for […]

PPC 101: How Does Pay-Per-Click Work and Why Do You Need It?

how does pay per click work

PPC (pay-per-click) is one of the busiest business highways of the internet. It plays a vital role in any winsome digital marketing strategy, applicable across the entire buyer journey. And if you’re already wondering “wait, how does pay per click work at all”, fret not. Simply put, you essentially buy visibility with almost immediate effect. […]

Costly Blunders: 15 Common SEO and SEM Mistakes and How to Avoid Them

seo and sem

Did you know that SEO can take months to show results? SEO and SEM are not “quick fixes” for your marketing. They’re long-term strategies you should invest in. If you work with a professional team, you’ll likely see results sooner. You may still decide to handle SEO on your own. If you do decide to […]

Pulling In the Locals: 12 Essential Local SEO Tips to Use in Your Strategy

local seo tips

Google process over 40,000 global search queries every second. That’s 3.5 billion searches a day and 1.2 trillion every year. Of these, many searches are from local consumers who are looking for a store nearby. Imagine finding a shop with the product you need, located just a few miles away. When consumers have easy access […]

The Ultimate Guide to Link Building in 2020: Link Building Tips and Tricks

link building backlinks

Learn the top link building techniques of the best SEOs on the planet. As businesses and marketers move into 2020, there is one resolution that should be on their list: using link building in their SEO strategy. Sure, you’ve taken all the steps needed to have an optimized website and a blog that is allowing […]