13 of 2021’s Biggest SEO Trends

seo trends

Are you having a difficult time drawing in website traffic and fresh leads? You might want to reevaluate your search engine optimization (SEO) strategy. After all, Google introduces 500 to 600 changes to its search algorithms every year. If you’re not up-to-date with the latest SEO trends, your ranking could suffer for it.  Instead, give […]

How Do Social Media and SEO Work Together?

social media and seo

Over 90% of marketers say the main benefit of social media marketing is gaining online exposure. If you want to boost brand awareness online, it’s not enough to stay social, though. Instead, you can use search engine optimization (SEO) to boost awareness, web traffic, and generate fresh leads. In fact, you can use both social media […]

Why Organic Traffic Is More Valuable Than Paid Traffic

organic traffic

Google receives over 63 million search queries per second. Why wouldn’t you want to capitalize on that to grow your business? All of those searches means you have a decent chance of getting organic traffic to your website. But aren’t ads better? Read on to learn the reasons why organic search is better than using ads. 1. Low […]

Why Is Local SEO So Important?

local seo

About 68% of all online customer journeys begin with a search engine like Google. In fact, nearly 50% of Google searches are local. Appearing for these searches could boost your online visibility. You can draw more people to your store or website, then convert them into paying customers! Your ROI will rise as a result. With […]

Avoid These Five SEO Mistakes When Optimizing Your Website

seo mistakes

Taking on a great SEO campaign can do wonders for your business. There’s a lot to manage, though, it’s easy to slip up on a thing or two in the process.  Those small mistakes can have a big impact on how your rankings pan out, and it’s important that you know what to avoid, especially […]

Increase Sales By Optimizing Your Website for Lead Conversion

lead generation

Did you know that, according to Small Business Trends, there are more than 30,000,000 small businesses in the US? Additionally, small businesses makeup 99% of all businesses in the US and employ over 50 million people. With so many small businesses in the US, it can be challenging to stand out to your customers. And […]

How Blogging Can Improve SEO

blogging for seo

An active blog is one of the best ways to increase your search rankings. Ranking is a huge element of digital marketing, and the entire purpose of SEO is to increase your rankings and drive sales.  But how is blogging for SEO different from blogging in general?  What can a good blog do for your […]

The Importance of Websites for Businesses

importance of websites

Did you know that, according to The Balance Small Business, 46% of US small businesses don’t have a website? This is despite the fact that, in the US, 88.5% of people are users of the Internet. Considering how many people are online and how much research they do about businesses, the importance of websites for […]

The Advantages of Search Engine Marketing (SEM)

search engine marketing

Nearly 70% of all web experiences begin with a search engine like Google. Unfortunately, only 0.78% of Google users look beyond the first page. If you’re not reaching the first page of results, you could struggle to reach customers. With search engine marketing (SEM), you can boost your online visibility and Google ranking. SEM includes search engine […]

How to Build Brand Awareness the Right Way

brand awareness

Even if you’ve never heard the term “brand awareness,” you’ve been subjected to its results. Whether it’s knowing what to expect when you’re interacting with a Walt Disney Company or understanding a Nike ad before the logo has even been displayed. Those companies have established a brand awareness so successful that consumers can recognize it […]

15 Impressive Benefits of Digital Marketing for Your Business

benefits of digital marketing

Digital marketing is big business in the USA with over $40bn invested each year by companies eager to get ahead of their competitors online. But when you include the vast number of free digital marketing interactions and paid services, the importance of digital marketing becomes even bigger than anyone first imagined. Are you asking yourself “what […]

7 Game-Changing Tips for Amazon SEO

amazon seo

You have a unique, innovative product, launch it on Amazon, and wait in anticipation for the sales to come rolling in. But wait. What’s this? Zero sales? How can that be? You know your product is better than anything on the market, yet people aren’t buying it. The truth is, if you want to succeed on […]