Effective Seattle Internet marketing is all about bringing off-line concepts into the online arena. Although having a strong online presence is very important, offline marketing strategies such as direct mail advertisements should be maintained. Online marketing should also be used as a way to attract customers to your physical location.
In the article “How to use offline and online in your marketing strategy” from Dynamic Business, you can learn how to balance your two marketing venues. One of the most effective ways to do this is by staying consistent with your branding. Whether the advertisement is offline or online, it should always display the same logo and communicate the same key message.