How Do Social Media and SEO Work Together?
Over 90% of marketers say the main benefit of social media marketing is gaining online exposure. If you want to boost brand awareness online, it’s not enough to stay social, though. Instead, you can use search engine optimization (SEO) to
Why Organic Traffic Is More Valuable Than Paid Traffic
Google receives over 63 million search queries per second. Why wouldn’t you want to capitalize on that to grow your business? All of those searches means you have a decent chance of getting organic traffic to your website. But aren’t ads better?
Why Is Local SEO So Important?
About 68% of all online customer journeys begin with a search engine like Google. In fact, nearly 50% of Google searches are local. Appearing for these searches could boost your online visibility. You can draw more people to your store or
Avoid These Five SEO Mistakes When Optimizing Your Website
Taking on a great SEO campaign can do wonders for your business. There’s a lot to manage, though, it’s easy to slip up on a thing or two in the process. Those small mistakes can have a big impact on
Increase Sales By Optimizing Your Website for Lead Conversion
Did you know that, according to Small Business Trends, there are more than 30,000,000 small businesses in the US? Additionally, small businesses makeup 99% of all businesses in the US and employ over 50 million people. With so many small
How Blogging Can Improve SEO
An active blog is one of the best ways to increase your search rankings. Ranking is a huge element of digital marketing, and the entire purpose of SEO is to increase your rankings and drive sales. But how is blogging
The Importance of Websites for Businesses
Did you know that, according to The Balance Small Business, 46% of US small businesses don’t have a website? This is despite the fact that, in the US, 88.5% of people are users of the Internet. Considering how many people
The Advantages of Search Engine Marketing (SEM)
Nearly 70% of all web experiences begin with a search engine like Google. Unfortunately, only 0.78% of Google users look beyond the first page. If you’re not reaching the first page of results, you could struggle to reach customers. With
How to Build Brand Awareness the Right Way
Even if you’ve never heard the term “brand awareness,” you’ve been subjected to its results. Whether it’s knowing what to expect when you’re interacting with a Walt Disney Company or understanding a Nike ad before the logo has even been
15 Impressive Benefits of Digital Marketing for Your Business
Digital marketing is big business in the USA with over $40bn invested each year by companies eager to get ahead of their competitors online. But when you include the vast number of free digital marketing interactions and paid services, the importance