What Is the Difference Between SEO and PPC?
One of the big hurdles in starting your digital marketing campaign is the fact that there are so many darn acronyms to contend with. You’ve got SEO, PPC, PPO, and numerous others. Not to mention all of the nuances and
The Website Design Process Explained
Are you a business owner looking to create a website for your company? Or, do you own a business and want to broaden your audience? Websites not only make it easier for your audience to engage with your business but
How to Get Backlinks: A Complete SEO Guide
Google claims that backlinks are one of its top three ranking factors. Unfortunately, over 66% of pages don’t have backlinks. Without SEO backlinks, you could struggle to improve your ranking on Google search results pages. A higher ranking can position
15 Effective Digital Marketing Strategies for Businesses
Thanks to everybody being online, digital marketing has become the new business cards, billboards, and TV commercials wrapped into one. In fact, the industry is valued at around $300 billion, and that number is only expected to rise. Well, if you’re
The Benefits of Working With a Professional SEO Company
Working out the kinks of an SEO campaign can be really challenging. That’s especially true if you’re doing it on your own. You’re a small business owner trying to find more customers. You’ve got expertise in your field, and the
13 of 2021’s Biggest SEO Trends
Are you having a difficult time drawing in website traffic and fresh leads? You might want to reevaluate your search engine optimization (SEO) strategy. After all, Google introduces 500 to 600 changes to its search algorithms every year. If you’re
How Do Social Media and SEO Work Together?
Over 90% of marketers say the main benefit of social media marketing is gaining online exposure. If you want to boost brand awareness online, it’s not enough to stay social, though. Instead, you can use search engine optimization (SEO) to
Why Organic Traffic Is More Valuable Than Paid Traffic
Google receives over 63 million search queries per second. Why wouldn’t you want to capitalize on that to grow your business? All of those searches means you have a decent chance of getting organic traffic to your website. But aren’t ads better?
Why Is Local SEO So Important?
About 68% of all online customer journeys begin with a search engine like Google. In fact, nearly 50% of Google searches are local. Appearing for these searches could boost your online visibility. You can draw more people to your store or
Avoid These Five SEO Mistakes When Optimizing Your Website
Taking on a great SEO campaign can do wonders for your business. There’s a lot to manage, though, it’s easy to slip up on a thing or two in the process. Those small mistakes can have a big impact on