
15 Incredible Benefits of Local SEO for Your Business
Did you know around 93% of all online experiences start with the search engine? Whether customers want to find information about a certain subject, discover new restaurants, or look for the exact locations of businesses, they turn to the search

The Different Types of SEO Explained: A Detailed Guide
Google and Bing account for 85% of all searches on the internet. With this kind of power, they rule over content exposure. The wide-use of search engines is the reason why so many companies are taking advantage of SEO (search

7 Ways to Measuring SEO Performance Metrics Like a Boss
The numbers say it all – 93% of all online experiences begin with a search engine. In simple terms, a majority of the leads you plan to target will run a query when beginning their purchase journey. As such, search

SEO vs PPC: Which One Should You Use to Meet Your Business Needs?
Digital marketing becomes more important for business success with each passing year. Ecommerce is projected to be worth $4.9 trillion by 2021. That’s the gross domestic product of several countries, combined. With digital marketing being so important, it’s understandable that

10 Eye-Opening SEO Trends to Watch Out for in 2020
Did you know that over 90% of all web traffic comes from search engines? Whilst the likes of social media and outdoor billboards will always have their place in the world of marketing, nothing really beats SEO. It’s the ultimate

7 Reasons to Boost Your SEO Ranking During the Coronvirus Crisis
These times are unprecedented. Never before has the entire world self-quarantined due to an ongoing pandemic. Because of that, the marketplace has had to take a significant shift in order to stay competitive and relevant. Companies are trying many different

How to Create and Sustain a Vibrant Social Media Presence for Your Business
You can build your brand identity and win new business by learning to master social media marketing. Today, every business owner needs to learn the basics of social media marketing. However, the best practices for reaching consumers is consistently in

10 Tips That Will Help You Optimize Website Images for Better SEO Results
Unless you have been living entirely offline the past few years, you must have heard of the term SEO. Did you know know that 51 percent of traffic comes from people performing organic searches? While many people are focused on

How Effective Is Your Website? The Ultimate Guide to Website Usability Testing
When it comes to attracting and retaining visitors to your website, usability is critical. 57% of users say that they would not recommend a business that had a poorly designed mobile site. That’s how important a functioning user-friendly website is.

Everything You Need to Know About Marketing Your Business With Google Maps
Did you know that Google Maps has over 154.4 million monthly users? That’s over six times the amount of their nearest competitor Waze. So why is Google able to dominate the competition when it comes to their virtual map service?