This client had been burned by several SEO agencies before so weren’t interested in SEO right away, instead, they wanted us to run their PPC as they were looking for better results than the current agency.
Client has now been with us for 6 years with consistent 58-108% increase year over year. They are in a very competitive industry with many blackhat SEO’s using dirty tricks for rankings. We don’t have to play that way to win. They are now a top 20 adult toy retailer online with incredible first page rankings and some #1 rankings for single terms that get over 300,000 searches per month.
It’s results like these with measurable ROI that has the board of directors jumping up and down asking how much more potential is left. Plenty! They have since adjusted their budget towards SEO over the last 6 years to be 90% SEO and 10% PPC.