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Category: Business

behavioral segmentation
Audience-of-One: How AI Is Changing the Future of Personalized Marketing

A personal touch is incredibly important in today’s high-tech world. Personalization is becoming increasingly important, as consumers are bombarded with unsolicited advertisements. Thirty-three percent of marketers consider personalization to be their #1 priority. Personalized marketing is even more powerful when

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marketing process
The Best Marketing Process for Your Technology Company

76% of marketers think that the marketing industry changed more in two years than it had in the previous fifty. From mobile and social media marketing to influencers and inbound strategies, we’ve changed the way we find, consume, and spread

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digital marketing for startups
The Future of Digital Marketing for Startups

It doesn’t matter what industry your startup is in. If you’re not using digital marketing, then your company will likely flop. Radio, television, and newspapers have become nearly obsolete, as more of the youth turn to Netflix, Pandora, and the

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digital marketing roi
How To Improve Your Digital Marketing ROI

Technology has transformed the way that companies approach marketing. Social media, online advertisements, and blogging are all examples of ways marketers are using new media technology. Additionally, most small businesses are looking to invest more into digital marketing. But while

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marketing consultant
16 Ways a Marketing Consultant Can Help Your Business

What’s your current marketing plan like? How successful are your campaigns? Are you seeing the ROI you’d expect from your marketing efforts? If you don’t have a marketing consultant, there’s a good chance you’re not getting as much out of

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Google business reviews
Your Complete Guide to Google Business Reviews

You should never underestimate the effect online reviews have on the success of your business. It’s estimated that 88% of consumers trust online reviews as much as they trust a close acquaintance. With an influence like this, it’s clear to see

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Technology Trends Your Business Should Be Aware Of

There’s a romantic thought about the “old way” of doing business. You know, setting up shop, passing out flyers, taking out a small ad in the local paper, and doing business around the town. Well… things change. Modern business owners

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