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Category: SEO

difference between SEO and PPC
What Is the Difference Between SEO and PPC?

One of the big hurdles in starting your digital marketing campaign is the fact that there are so many darn acronyms to contend with. You’ve got SEO, PPC, PPO, and numerous others.  Not to mention all of the nuances and

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how to get backlinks
How to Get Backlinks: A Complete SEO Guide

Google claims that backlinks are one of its top three ranking factors. Unfortunately, over 66% of pages don’t have backlinks. Without SEO backlinks, you could struggle to improve your ranking on Google search results pages. A higher ranking can position

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seo trends
13 of 2021’s Biggest SEO Trends

Are you having a difficult time drawing in website traffic and fresh leads? You might want to reevaluate your search engine optimization (SEO) strategy. After all, Google introduces 500 to 600 changes to its search algorithms every year. If you’re

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social media and seo
How Do Social Media and SEO Work Together?

Over 90% of marketers say the main benefit of social media marketing is gaining online exposure. If you want to boost brand awareness online, it’s not enough to stay social, though. Instead, you can use search engine optimization (SEO) to

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organic traffic
Why Organic Traffic Is More Valuable Than Paid Traffic

Google receives over 63 million search queries per second. Why wouldn’t you want to capitalize on that to grow your business? All of those searches means you have a decent chance of getting organic traffic to your website. But aren’t ads better?

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local seo
Why Is Local SEO So Important?

About 68% of all online customer journeys begin with a search engine like Google. In fact, nearly 50% of Google searches are local. Appearing for these searches could boost your online visibility. You can draw more people to your store or

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blogging for seo
How Blogging Can Improve SEO

An active blog is one of the best ways to increase your search rankings. Ranking is a huge element of digital marketing, and the entire purpose of SEO is to increase your rankings and drive sales.  But how is blogging

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search engine marketing
The Advantages of Search Engine Marketing (SEM)

Nearly 70% of all web experiences begin with a search engine like Google. Unfortunately, only 0.78% of Google users look beyond the first page. If you’re not reaching the first page of results, you could struggle to reach customers. With

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amazon seo
7 Game-Changing Tips for Amazon SEO

You have a unique, innovative product, launch it on Amazon, and wait in anticipation for the sales to come rolling in. But wait. What’s this? Zero sales? How can that be? You know your product is better than anything on the

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organic seo
8 Reasons Why Organic SEO Matters

Looking for more people to discover your business? With billions of websites existing on the World Wide Web, it’s hard to stand out. The amount of competition can be staggering if you don’t know what to do. If you continue

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