For your business to be successful, you need to have the ability to analyze information and use it to make concrete decisions that will allow your business not just to survive but thrive. There are almost 30 million websites that

If you’re in the business world, you’ve undoubtedly heard of the hottest marketing tool, SEO. There’s a reason it’s so popular. In fact, 53% of businesses that spend over $500 a month on SEO consider themselves “extremely satisfied” with the results.

Does your homepage load in 2.5 seconds or less? If it doesn’t, your website might have been affected by the google algorithm update this summer. Google’s “Core Web Vitals” and “Page Experience” updates are all about user experience. Here’s everything you

In today’s internet-focused world, having a site with a strong internet presence is vital to your business. Studies show that there are several billion Google searches per day. That says nothing about other search engines like Yahoo and Bing. If

One of the big hurdles in starting your digital marketing campaign is the fact that there are so many darn acronyms to contend with. You’ve got SEO, PPC, PPO, and numerous others.  Not to mention all of the nuances and

Google claims that backlinks are one of its top three ranking factors. Unfortunately, over 66% of pages don’t have backlinks. Without SEO backlinks, you could struggle to improve your ranking on Google search results pages. A higher ranking can position

Working out the kinks of an SEO campaign can be really challenging. That’s especially true if you’re doing it on your own.  You’re a small business owner trying to find more customers. You’ve got expertise in your field, and the

Are you having a difficult time drawing in website traffic and fresh leads? You might want to reevaluate your search engine optimization (SEO) strategy. After all, Google introduces 500 to 600 changes to its search algorithms every year. If you’re

Over 90% of marketers say the main benefit of social media marketing is gaining online exposure. If you want to boost brand awareness online, it’s not enough to stay social, though. Instead, you can use search engine optimization (SEO) to

Google receives over 63 million search queries per second. Why wouldn’t you want to capitalize on that to grow your business? All of those searches means you have a decent chance of getting organic traffic to your website. But aren’t ads better?

About 68% of all online customer journeys begin with a search engine like Google. In fact, nearly 50% of Google searches are local. Appearing for these searches could boost your online visibility. You can draw more people to your store or

Taking on a great SEO campaign can do wonders for your business. There’s a lot to manage, though, it’s easy to slip up on a thing or two in the process.  Those small mistakes can have a big impact on