Content marketing is one of the most effective tools a business can have in their toolbox, and the e-commerce content marketing game is getting stronger by the day.
Today, digital marketers use this kind of content marketing to drive traffic, interest, and sales.
Want in on the secrets for how to get more SEO juice from e-commerce content marketing? Keep reading and follow the simple guide below for the boost you need!
What is E-Commerce Content Marketing?
E-commerce content marketing is the use of created and curated digital content to lure and draw in online traffic.
Like any site online, e-commerce websites can see a significant boost in their traffic and sales by tapping into content marketing.
E-commerce content marketing has numerous benefits. A couple of these benefits include the following:
- An increase in brand awareness
- Aiding search engine ranking
- Creating a social presence
- Sell more using CTAs
How to Get More SEO Juice from E-Commerce Content Marketing
1. Start With the Key Ingredients
Here are the key ingredients to an e-commerce content marketing strategy:
Owned Blogs
Owned blogs are content resources owned. This means they’re created and curated by the brand itself.
These blogs contain knowledgeable articles on the product or service that a brand is offering.
Regular sponsored blogging allows for an increase in user engagement and brand awareness–more so than private sharing.
Listed Content
Listicles–a piece of writing or other content presented wholly or partly in the form of a list–have a huge fan following on the internet.
Listed content is concise, easy to read, and help users to make quick decisions without having to do extensive research. What’s not to like?
Brands can create listicles from multiple angles. They may also want to include their products for maximum awareness and user attraction.
Whitepapers
Whitepapers display the industry prowess while also commanding that the business has on its own ground of operations.
This is a key ingredient to e-commerce content marketing because whitepapers help to establish the knowledge authority of a brand amidst a target audience.
Guest Blogs
Guest contributions are a great way to maximize brand presence.
These voluntary submissions provide original and branded content to popular blog submission websites. Guest blogs, with the assistance of influencers, can help a business to increase its user engagement.
Infographics
A picture’s worth a thousand words, right?
Infographics not only look nice, but they are also informative and have the power of social sharing.
This key ingredient can be used to repurpose original content that’s already been created and published as blogs or list submissions.
Presentations & Videos
Slideshare, YouTube, Vimeo, etc. are massive video libraries. These libraries are for more than just uploading private videos.
Instead, they allow brands a place to add their own video creations about products and services for more brand awareness.
2. Target the Right Audience
Your e-commerce content marketing should be targeting the buyers, rather than the visitors.
While traffic to your site is great, the ultimate aim for your business or brand should be to increase the amount of products or service being sold.
Find Where Your Target Customers Hang Out Online
Hanging out with your customers will be incredibly beneficial to your brand, as it provides awesome insight into the thoughts, dreams, fears, and desires of your target audience!
While this isn’t always possible in the real world offline, try finding out where your target audience tends to spend their time online.
For instance, if your target audience is made up of coffee lovers, you may want to check out places like Reddit’s coffee community.
3. Try Out E-Commerce Content Marketing Tactics
There are plenty of various tactics to help an e-commerce store put its content strategy into place. Let’s check out which tactics you should try below.
Keyword Research
Keywords are the phrases that your target audience will be using to search for products and services, such as those you have to offer.
There are different kinds of keywords to be used, including long-tailed keywords–keywords that are more precise and contextual to search queries.
Make sure to do a thorough keyword analysis for your e-commerce content marketing. For this, you can use tools such as SEMrush, which will help find keywords that your target audience might be using.
Original Descriptive Text
Just like your grade school teachers, Google has a hatred for plagiarism.
This means you should only focus on creating original and meaningful content, (which Google and the other search engines love!).
Therefore, using original descriptive text for product descriptions, AdWords, blogs and everywhere else you might include text, is the best foot forward for SEO success in e-commerce content marketing.
Forget the Jargon
Jargon refers to special words or expressions that are used by a particular profession or group and are difficult for others to understand.
You’ll want to avoid words or expressions such as these in your content marketing.
Sure, original content is great, of course, but too much of the technical jargon can lower the readability of the content–yikes!
Keep in mind that users spend more time reading content that is simple to understand and written in a lucid manner.
Don’t Oversell
Although the primary objective of e-commerce content marketing is to sell, you’ll want to avoid overselling.
Most brands fall into the pitfall of exploiting e-commerce content marketing for maximum selling. However, this attempt will not work in your favor, as over-selling is a crime in content marketing.
In fact, Google will pull down your content as spam, degrade page ranking, and customers may even shun your content.
Therefore, remain subtle with your selling. To do this, make a point and let customers convert themselves.
Security
Back in 2014, Google made it clear that security will be counted as a vital search rank signal.
This means that websites with high-end encryption are given top priority in search results.
Google does this in order to create a safe and secure online ecosystem where users and web browsers can interact without having to be worried about phishing and other cyber attacks.
Studies confirm that the higher the security of a website, the better it’s page ranking and conversion rates will be.
At the end of the day, customers understandably want to feel safe with those they entrust with their private information, such as a credit card number.
Are you ready to start using e-commerce content marketing? Tell us about your next move for your brand to expand your business in the comments!
