For your business to be successful, you need to have the ability to analyze information and use it to make concrete decisions that will allow your business not just to survive but thrive.
There are almost 30 million websites that use Google Analytics to track information, but the key is knowing what to do with it.
Do you own a business? Are you unsure of how to delve into the world of SEO? Do you want to better understand how Google Analytics can help you to grow your business?
Read on to learn more about how and why to take advantage of Google SEO for marketing your business and how analytics can take your business to the next level.
What Is SEO?
Before we look further into Google SEO tools and their benefits for your business, let’s define SEO or search engine optimization. It’s an essential tool for all business owners in the online world because it helps your website to be seen by as many people as possible.
To rank higher on search engines, SEO requires you to use specific keywords and phrases. In addition, having a popular website, a variety of photos, or paying can help your site to land at the top when relevant topics are searched.
Above all, having good SEO practices will help you get ahead of your competitors and come up in relevant searches so that potential customers can find more information about your business.
Now that we have a basic definition of SEO and how it can benefit you, it’s time to discuss 15 ways to use Google Analytics, in particular, to help you better understand where your business stands.
#1: Organic Search Is King
Shelling out money to pay for advertisements is always an option, but organic searches tend to yield better conversion results and cost far less.
Google owns a significantly larger share of searching than any other competitors like Yahoo, Bing, and countless others.
Because of this, focusing on Google, the most visited website in the world, and its guidelines makes much more sense than anything else. Learning how Google analyzes websites and ranks them through crawling will put you in the position to come in on top.
#2: Build Trust with SEO
Whether you sell products or services, if your business isn’t trustworthy and credible, you won’t rank on Google, and no one will spend their money when they’re unsure of the return they will receive.
The Google SEO checker allows you to enter your website URL and access information about how Google views your site. It grades you based on 14 parameters, some of which include:
- General information
- Content optimization
- Links used
With this report, you will be equipped with the knowledge that you need in order to improve your site and its chances of showing in Google searches. You will also be more likely to convert people into customers because of the experience that they have when they do end up on your website.
#3: User Experience
Having good SEO practices naturally leads to fostering a unique and enjoyable user experience.
Your site will contain relevant keywords and compelling descriptions that inform the customer. As a result, it will be easy to navigate, not include any spam, and be more trustworthy from the first click.
#4: Local SEO Conversions
If you’re a business that operates with a storefront instead of being solely online, chances are reaching people that are near you in searches is crucial to you.
Google local SEO aims to optimize your website for a specific area so that local people can find your site quickly and easily.
This is supremely important not only for Google to remain relevant for the searchers but for your business to convert customers from your neighborhood and the surrounding areas.
To get the maximum benefits from this, you should also optimize your Google business listing and any social media accounts that you have as well.
#5: The Immediate SEO Impact
At first look, it might seem like Google SEO tools are mainly helpful for information that will remain online permanently, but that’s not the case.
Using SEO to improve real-time search results is possible.
This means that you can utilize it to notify customers of things such as temporary sales in real-time so that they can take advantage of the opportunity before it’s gone. This leads to more sales for you and the opportunity to engage long-time customers from a tiny moment.
#6: Keep Up with the Times
The best Google SEO practices are constantly being updated and changed based on new information and current trends.
Because of this, if you take the time to study the changes and implement them as soon as you can, your business will be conforming to current trends and reaching more people because of this.
With constant change also comes frequent work. Keeping up with the SEO algorithm changes can be stressful, which is why it’s often in your best interest to hire a professional that can take this task out of your hands.
#7: The Cost
A straightforward way to help your business to grow is by spending less money. If you can save money when it comes to marketing, it will leave you more wiggle room in the budget to grow your business in other areas.
Even if you hire a professional to help you navigate your online practices, SEO is a much smaller investment than any other form of marketing.
In some ways, SEO is an investment into the foundation of your business rather than a marketing expense because it lays the foundation for how your business is seen online.
Every business has goals and strategies that they implement in order to achieve these goals.
Implementing solid Google SEO practices will be beneficial long after you begin.
Taking the time to craft a website that reflects your business well and draws people in will have a lasting impact that many other things won’t.
#9: Use SEO to Establish Goals
Take advantage of Google Analytics and set up goals so that you can track the efficiency and progress of certain areas of your site.
You can track how many times a page has been viewed and when a form has been filled out. It’s important to track the number of organic visitors that SEO provides you with and the quality of these visitors.
If you’re getting a lot of people to click on certain pages, but then they aren’t contacting you, buying something, subscribing to an email list, etc., then this is a sign that you’re not implementing the exact right keywords to bring in the visitors that you want.
#10: Easily Track Top Performers
Many analytics dashboards will show you total website visits, but Google can break down your top-performing pages in a report so that you can track them and improve them over time.
If a particular page consistently attracts attention, paying special attention to it and ensuring it stays relevant is key. You can’t just assume that because it performed well at one point that it always will.
Consider changing photos or creating a more enticing call to action.
What about the areas of your site in the report that rank the lowest for visitors? Clearly, there’s room for improvement here too. In some cases, this data might even show you areas of the site that can be removed because they don’t truly provide any value and only serve to slow your site down.
#11: The Content Drilldown Tool
This tool will break down your non-sales page clicks and impressions.
Does your website have a blog? If yes, this is the perfect tool to track what type of content is trending! Writing blog posts takes time and money, so having a tool that can help you narrow down what topics you should be focusing on is important.
You can use this tool to lay the foundation for your blog’s framework and create a plan moving forward that will be more likely to capture people’s attention consistently.
#12: Keywords and PPC
Google Analytics can help you to track which keywords are converting into sales and which ones are dead ends.
In turn, this will help you to ensure that you don’t waste money on pay-per-click ads that are tied to poor-performing keywords and instead pour that money elsewhere.
Do you use Bing, Facebook, Pinterest, YouTube, or somewhere else to run ads? You can still monitor the results through Google and easily get a clear picture of what’s working and what isn’t.
#13: Track Bounce Rate
Imagine this: someone visits your site and lands on the home page. From here, they check out a few blog posts and the about page before ultimately reaching out through your contact page.
This is an ideal scenario.
Next, picture this: someone visits your site and lands on a blog post. Then, they leave quickly without viewing any other content.
If you have a busy site, it can be hard to track the number of each type of visitor you get. The first situation is great, but the second situation requires a second look at what went wrong.
Google can track the bounce rate or the percentage of people that leave after visiting one page. This number can highlight areas of your site that might provide a poor user experience and allow you to fix them quickly.
#14: Site Speed
Have you ever visited a website that loads so slowly that you eventually get frustrated and head back to Google to look elsewhere?
If your website is lacking in the speed department, you could be losing customers left and right to your competitors. You aren’t losing them because of bad keywords or a negative experience, but because of something as simple as load time.
One of the Google SEO tools tracks the site speed not only of your entire site overall but also of the individual pages.
If you see lackluster conversion, high bounce rates, or other disappointing metrics, be sure to check this out.
#15: Scroll Depth Tracking
If you were at a car dealership and the sales guy tried to get you to buy a car the second you walked through the door, would you say yes? Definitely not.
The same is true when people are online. They don’t want sale information, freebies, products, services, or anything else to pop up in their face the second that they get to a new website.
Yet, many businesses do this.
Instead, take advantage of the scroll depth tracking tool, which allows you to see how far people scroll down on certain pages. Using this data, you can make decisions about where to place buttons.
Google SEO Is Here to Stay
Google SEO provides you with countless tools and limitless opportunities to connect with potential customers and understand what their user experience is like as they navigate your site.
This article highlighted 15 general ways that Google Analytics can help you to grow your business along with more specific tools that you can utilize to analyze information and adjust your site accordingly.
Whether you’re familiar with SEO, just beginning to understand it for the first time, or consider yourself a pro, it can be helpful to have someone take the reins and take you to the top of the search results.
If your goal is to not only rank at the top of Google’s search page but see quality results from achieving this place, don’t hesitate to contact us today and see what we can do to help you.