Around 40 percent of revenue is because of organic traffic.
It’s not paid ads, it’s organic traffic. This method is a free way to drive more people to your website with the use of content and videos.
But what are the best strategies to drive more website traffic? What’s going to attract your target market so they want to visit your website?
There is no simple answer. There are a lot of ways you can drive traffic to your website, and there are a lot of ways you can get your website to rank higher.
Read on for a guide that explains all of the ways you can drive traffic to your website and help give your business a boost in leads and revenue.
Know Your Target Market
The first way to drive traffic to your website is to identify who you are trying to bring to your business or your website.
You need to have a starting point, which begins with your ideal market. You need to assess what you are trying to achieve with your target market, specifically what action you want them to take.
When you are figuring your target market, you have to consider who you are helping overcome a problem. What kind of person are you helping with a specific problem?
When you identify that kind of market, you then narrow it down and figure out the demographics, what their interests are, what platforms they hang out on, and more.
The more you know about your target market, the more you can help them. You can build your business around them and what they want.
When you do learn everything about your target market, you know how to optimize your website. You have a better understanding of what kind of content they are looking for.
When your target market is on your website, it should ultimately have an immediate appeal to them because they know you can help them.
Create an Emotional Story
Another critical part of driving traffic to your website is having a strong brand that tells an emotional story.
Your brand should always be telling a story. It should be telling a story about your target market and how your business is able to help them overcome a problem.
When your business creates an emotional story, it helps connect your product to your customers. Your customers should feel an emotional connection with your brand when they look at your logo or your social media posts.
Anywhere someone sees your business should remind them of how you can help them. This should drive more people to your website.
An emotional connection stays with consumers. It makes your business more memorable and authentic. When you have emotional & powerful stories to tell, your audience will flock to your website because they trust your brand.
They trust the story you are telling in your product.
Optimize Your Content for Your Readers
The content is a critical part of driving traffic to your website. Not only do you need SEO content that helps you rank higher on Google, but you also need quality content.
You need content that your readers want to read about. You don’t want to publish cookie-cutter content that is the same as that of your competitors.
Your readers will be able to see right through that and realize that your content is no different and it exists for the purpose of ranking the website.
When you are searching for keywords, the more you understand your target market and your readers, the more ideas you have for content. As a result, you have more blog articles to write about how to overcome a specific problem.
This makes your website authentic and the best source for trustworthy content.
Don’t create content for yourself or for the sake to tell information about your product. Your content should always be about your customers and what they can find insightful. That is what makes it authentic.
Content that’s quality in information and provides insight into new information will always win over the trust of your consumers.
Try Short and Long-Tail Keywords
Businesses should never forget about short and long-tail keywords and how relevant they are when consumers are searching for something on Google.
When it comes to short-tail keywords, they can be faster to use in your content and they can be easier to find. But that doesn’t always mean you should only focus on short-tail keywords.
Long-tail keywords provide more depth to your SEO content. It’s more user friendly because you are making content more searchable based on what people are searching for.
Long-tail keywords are also the way users are searching for products or websites, so incorporating them into your content helps with page rankings. Consumers don’t always search for items based on a few words but rather on keywords or phrases that form a sentence.
When you are looking for the best keywords, you need to make sure that they have a high search volume and low competition. This gives you the best opportunity to rank for these specific keywords.
Build Up Your Following on Social Media Platforms
Another valuable part of generating website traffic is creating pathways for people to find your website.
You have to do more than rank on Google if you want your website to be found sooner. You need to use social media platforms that allow your followers to find your website.
What platforms should you be using? All of them where your target market is. If your target market is on Tik Tok and Snapchat, you should also be using these in your business plan.
You should also be using Instagram, Facebook, LinkedIn, and Twitter to promote your content. If you have a blog article that you just published on your website, you should be adding it to your social media platforms.
This creates more visibility for your website. It helps people see the value of what you are creating. You are reaching thousands of people on these platforms who may otherwise never have found your website if you didn’t post something on social media.
One of the best benefits of posting on social media is that it’s free. You don’t have to pay to post something. However, you should know a few of the best tips if you want to take advantage of social media and drive more traffic to your website.
A Few Social Media Tips
One of the best social media tips is to have hashtags at the bottom of your post. This helps make your content more searchable for people who follow those hashtags.
Putting some hashtags on your posts or stories helps your target market find your business. They realize that you post valuable content that helps them.
Another social media tip is to post quality content. You want to post content that actually helps your target market overcome a problem. You don’t want to post content that is generic and is the same as that of your competitors.
This also means you should have high-quality pictures and videos. When people visit your social media pages, you want to show them what kind of brand they are seeing. You want it to be authentic and trustworthy.
Create Guest Posts
Another powerful and effective way to drive content to your website is to write guest posts for other websites and businesses.
When you do that, you are giving more audiences that are on other websites an opportunity to find your website because of the guest post you wrote for that business.
The more guest posts you write, the more opportunity there is for people to find your website.
For instance, if you have a hunting and fishing business, you could write articles about the equipment you need on other websites or strategies to use in hunting and fishing.
When people see your articles on other websites, it helps you drive more traffic to your website. You don’t have to do anything besides writing an article.
Create a User-Friendly Website
Creating a user-friendly website is absolutely essential when you want to bring more traffic to your website. It’s also important if you want to keep your bounce rate low.
You don’t want people finding your website and then deciding to leave your website. You want to make sure that you are providing information that is immediately relevant the first time someone is on your website.
That means the first page of your website should immediately tell you what kind of problem you are solving for your target market. It should immediately talk about the benefits of your business and explain why it’s better than your competitors.
Another part of making your website user-friendly is ensuring that it’s optimized for mobile. When your website is optimized for mobile, it gives your website more visibility.
More people can access your website and view pages on their mobile devices, especially with more people searching for items on a mobile device than on a desktop computer. In fact, around 60% of searches are conducted on mobile devices.
Another way to optimize your website is to make sure the pages on your website load quickly. When your page loads quickly, it’s less frustrating for the user. They are more comfortable visiting parts of your website if there isn’t a delay on your website.
It also enhances the experience for the user because a fast-loading website is more friendly and adaptable to their needs.
Always Look at Data & Adjust
The final way to drive traffic to your website is to look at the analytics and data and see where there can be improvements.
You want to assess how many people are coming to your website and from which sources. For example, if you discover that a lot of your target market is coming from a particular social media platform, it might best to focus more on producing content on that platform.
You should also look at how long people are staying on your website. When you see how much time they spend reading a blog post, you can optimize content around that particular subject. You can create more content around a specific blog post that has done well.
You can also see optimize pages that aren’t doing well or aren’t converting visitors into leads. You might need to change your lead magnet to make it more appealing to your target market.
You should also consider looking at your video content and seeing how many people are watching your videos and converting them into leads based on your videos.
You should look at Google Analytics, which is a free source of viewing what kind of traffic you have coming to your website. You can see the traffic channel, the source/medium, and the referrals.
Ultimately, you want to take a deep dive into analytics and discover ways you can improve your website so you can enhance the user experience.
Now You Know Everything About Website Traffic
There isn’t a singular way that’s best to drive traffic to your website. You have to consider all of the strategies that can boost website traffic, and then enhance whatever is working for you.
This guide offers all of the best strategies if you want to boost traffic to your website. It offers a way to enhance your website so you decrease the bounce rate and give users a better experience.
If you want help with driving more traffic to your website, you can contact us here.