Did you know that, according to Small Business Trends, there are more than 30,000,000 small businesses in the US? Additionally, small businesses makeup 99% of all businesses in the US and employ over 50 million people.
With so many small businesses in the US, it can be challenging to stand out to your customers. And then, once you’ve gotten their attention and they’ve visited their website, it can be difficult to transform them into leads.
This is why lead conversion strategy is so important. If you know how to convert visits into leads, your can start to see more success in your sales.
However, if you don’t have these strategies, you might be confused or stressed about where to get started.
That’s why we’ve put together this article. In it, you’ll learn about all the different ways you can optimize your website or online store for lead conversion.
Finally, you can get more leads and your business can be more successful than ever. Read on to learn more.
Add Forms to Your Pages That Get More Traffic
One of the best ways to get more website leads is by adding forms to your pages that get more traffic. This is because you can immediately start getting the information you need about your leads, which can help inform your strategy and get you even more.
You might already be getting a lot of visitors on some pages of your website, without even knowing that they’re great potential places to get leads.
To get started, you first have to find out where the majority of your outreach and online traffic comes from. The usual ways that your potential customers get to your website are through:
- Social media
- Email marketing
- Blog posts
- Live chat
Once you know where your potential leads have come from, you need to take a look at the pages where they end up. Are you doing everything you can to get their attention once they’re on that page? Design these pages so they capture interest and keep people engaged.
Then, add forms to these pages that visitors have to fill out in order to get something in return from you (for example, a free eBook that can help them). This way, you can get their contact information and turn them into leads.
Have a Simple CTA on Your Homepage
If you have any visitors who visit your homepage before they visit another page, this can be a great way to get leads. By having a CTA, you’ll ensure that you give them something to do once they’re there—and you’ll get the added benefit of getting their contact information.
This said, because your homepage is near the top of your marketing funnel, you don’t want to make it a pushy CTA. Keep it simple and easy.
For example, you could invite visitors to sign up for a newsletter or free trial. This way, you can get their information and stay in touch, slowly nurturing them as leads that will eventually transform into customers.
Include a Live Chat on Your Website
Many people prefer to use a live chat so that they can find out more about a product, service, or company. It doesn’t require them to pick up the phone and speak to someone (which many people prefer not to do) or to read through lengthy FAQ pages.
To include live chat on your website, make sure you install it on the most popular pages.
This way, when potential leads start to ask questions to the livechat bot, they’ll start giving you the information you need for lead conversion.
It can also be smart to integrate the live chat option with your customer service team.
To do this, you can have the livechat bot answer a few customers questions before it redirects them to speaking with a customer service representative.
Make eBook Offers Available
Another great way to get more leads is by making eBook offers available that cover the topics your potential customers are interested in. To do this, take a look at the content you already have on your website that’s doing well.
For example, maybe you run an exercise clothing ecommerce store and many of your workout plan blog posts have been doing well.
You could create an eBook about workout plans based largely on this content. Then, you could put it together and create a PDF.
By making it available in exchange for your visitors’ contact information, you’ll be converting them into leads.
Keep in mind that process involves using SEO for leads. What is SEO? SEO stands for search engine optimization, and it makes it possible for your visitors to find your blog content in the first place.
There are many SEO strategies you can use, but the most important in this case is to find out what keywords your customers are using when they’re searching for information on a search engine.
If you figure out what keywords they’re using, you can include these keywords in your blog posts. By generating more visits to these pages where you’re also including a CTA with an eBook, you’ll quickly start generating more leads.
Use A/B Testing
If you really want your digital marketing plan to work so that you get more leads, you need to use A/B testing. Without this strategy, you’ll putting a lot of effort into changing up your website, content, and CTAs without finding out if those efforts are actually working.
You can do A/B testing to find out the effectiveness of images, landing page layout, and CTA wording.
What you want to make sure you do is that you test out one feature at a time. That way, you can slowly begin to find out what’s working feature by feature.
By the end of using A/B testing on one section of your website, you’ll start to see visitors on that page quickly turn into leads.
Make Your CTAs Personal
Another way to quickly convert visitors to leads is by making your CTAs personal. Of course, you can’t do this the first time someone visit your website, because it’s their first time there. But let’s say a visitor, Mary, comes back to your site after making a purchase.
You can make your CTA personal by including her name on the screen, welcoming her back to your website.
This simple change can make her much more likely to become a repeat customer and a lead.
In order to make your CTAs personal, you’ll need to hire an online marketing firm or use a content management system that can manage this process for you.
Use Popup Forms
Have you ever gone onto a website to find out more about a website or product, after which a little popup form came up asking you to act in some way? Maybe you were asked to take advantage of an upcoming offer or provide some subscription information.
Depending on who your ideal customer is, this can be an effective way of getting leads.
Use Buttons as CTAs
When you’re trying to convert visitors into leads, it’s important to get creative with your CTAs. One of the best ways to do this is to have a button show up at the bottom of a page that your visitors are visiting. It might say, “Sign Up” or “Try Out Now!”
Remember to do A/B testing with these buttons, trying out different fonts, colors, and text. This way, you can find out which type of button your ideal customer is most receptive to clicking on so that they can become your lead.
If it’s difficult for your website visitors to make their way around your website, they’ll be less likely to end up being converted into leads. This is because they can easily be turned off by a complicated, messy website.
You should also think about making it difficult for your customers to navigate away from a CTA once they’ve landed on that page.
This way, they’ll be more likely to complete the CTA instead of wandering off to another section of your website.
Page Load Speed
If you’ve ever clicked on a link from a social media post to a company’s page, only to find that their website loads slowly, you probably haven’t stuck around for long to wait for it to load. This is something most people do, so you need to make sure your site loads quickly.
Fortunately, this is pretty easy to test. Simply use Google’s PageSpeed Insights to find out if page load speed is a problem with your website.
You’ll also want to make sure that your website load quickly on mobile phones. With so many people visiting sites on their phones now before doing so on a computer, you could lose many leads if your mobile site loaded slowly.
If you find that your page load speed is slow, there are several strategies you can use to fix this problem. Here are some tips you can follow to do this.
Show Off Referrals and Testimonials
Everyone does research these days before they buy a product or service. So if you want your website visitors to trust you enough to become leads, it helps to show off the fact that people have been happy in the past with what you have to offer.
To do this, show off referrals and testimonials. Have people well-known in your industry refer your ideal customers to your website.
On your website, have a page dedicated to testimonials. You can reach out to your happiest customers and ask them if they’ll provide one you can feature on your website.
Use the Right Colors
If you’ve ever visited a website and wanted to leave immediately, it may have been because it was designed by someone who didn’t know what the right colors were to get you to stay on the website. To find out what colors to include in your website, think about:
- Your ideal customer’s preferences
- Your brand colors
- Complimentary colors
- Color psychology
Not sure where to get started? Take a look at what your competitors are doing. This will also help you identify whether there are other aesthetic choices that can turn your visitors into leads, such as fonts and how many images appear on each page.
Understand How the Sales Funnel Process Impacts Lead Conversion
Finally, you need to understand how the sales funnel process impacts lead conversion. Whenever your visitors come to your website, they’re going to be in a specific part of the sales funnel. There’s the first step, awareness, when they’ve just become of aware of your brand.
At this point, they’re becoming aware of your brand. This isn’t a time to push a sale onto them. Instead, you want to share who you are with them and get them started with engagement.
There are other steps that follow after this one, going from consideration to preference to purchase. Then, there are the loyalty and advocacy steps which follow after you’ve converted your visitor into a lead.
To learn more about how to use the sales funnel to make your business profitable, check out this guide from The Balance Small Business.
Need More Information?
Now that you’ve learned about all the different ways you can optimize your website or online store for lead conversion, you might need more information. Maybe you need help putting together a digital marketing strategy.
Or maybe you want to learn about how to make your website design more effective.
Whatever information you need, we can help. At Riserr, we’re experts when it comes to digital marketing. We also offer SEO services. To learn more about how we can help, contact us now.