In recent years, the internet has become the premier location for all things business related. This has caused many entrepreneurs, large and small, to create websites in order to help them sell their product or service. Unfortunately, many businesses fail at creating a website that yields the results that are desired; website traffic is low, customers are put off by confusing lay out, or the site’s content is just not up to par. s
Sporkmarketing.com has some tips that will greatly improve a website’s ability to reach its full potential.
Looking for some basic Internet marketing tips for your small business? While there are hundreds of suggestions we can make, here’s a list of 10 that we think might be the most useful for 90% of small business owners.
1. In the words of Ron Simon, “What the hell are you trying to do?” What is the goal of your website? Ultimately, it should be to drive more business, but how exactly will it do that? Start with one goal – such as increasing the number of phone calls – and branch out from there. It’s important to set goals, but it’s just as important to come up with a system for measuring those goals.
2. Evaluate your website’s content – Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website have content worth reading? Does your content match your business goals?
3. The tag. Visit your website. Look at the very top of your browser window. What do you see? Does it describe the page you’re looking at? Is it a unique description? Does it contain the keywords you want people to associate with that page of your website? If you’re a local business, does it contain your key local search keywords? If you can’t answer ‘yes’ to all these questions, check out this article all about title tags.
4. Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead that’s generated by your website. Click this link to finish reading 10 Small Business Internet Marketing Tips.
This information provides great wisdom to entrepreneurs so that the maximum marketing potential of a website can be utilized. Important tips concerning increasing and maintaining internet traffic are available. With this knowledge, business people can use websites to the fullest potential for Seattle internet marketing.
