PPC 101: How Does Pay-Per-Click Work and Why Do You Need It?

how does pay per click work

PPC (pay-per-click) is one of the busiest business highways of the internet. It plays a vital role in any winsome digital marketing strategy, applicable across the entire buyer journey. And if you’re already wondering “wait, how does pay per click work at all”, fret not. Simply put, you essentially buy visibility with almost immediate effect. […]