Debra Murphy gives three tips for local online marketing services. Her first tip discusses how online marketing is not a replacement for other types of marketing and how it is not a business model. Her second tip shows how marketing is not simply making useless friends or followers, but is about creating relationships. Her third and final tip is that businesses should use online marketing to create a solid marketing plan, and know that not every new tool or improvement is the right tool for them.
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses. I thought I would share some tips with you.
3 Internet Marketing Tips
1. Internet marketing is not a business model or a replacement for marketing basics
There’s a certain amount of confusion around this what Internet marketing really is. For some, Internet marketing is a business model – i.e. you have built an Internet based business. But for most small businesses, the Internet is a new media channel that can be used to reach your target market.
If you view Internet Marketing as another tool in your toolbox, then your mindset changes and you can apply basic marketing concepts to your efforts – that is who is my target audience, where can I find them and why would they want to connect and do business with my company? Click this link to finish reading 3 Internet Marketing Tips for Small Businesses.
The tips give basic information for internet marketing and how to use it correctly. Murphy’s tips also warn businesses about the misconceptions and misinterpretations about what online marketing is all about.