Ultimate Onsite SEO Audit
Scope of Service
Keyword Research
Success of your SEO campaign depends on thoughtful selection of target keywords
| Detailed Keyword Research | Ultimate | Standard |
|---|---|---|
| Keyword Research Keyword research is critical for SEO; yet seldom receives the attention it deserves. For us, keyword research does not mean throwing lame keywords in Google Keyword Planner Tool and passing the keywords the Planner spits out as “research”. We do it differently than most SEO companies. Our keyword research process involves:
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Sitewide Optimization
Ensuring Compliance with Google’s Panda Algorithm
Google’s Panda algorithm, now a part of its real-time algorithm, attempts to prevent low-quality sites / pages from ranking high in its search results. If Panda finds “enough” low quality pages on your site, it will sink the rankings of the whole site and not just the low-quality pages.
Just as safe driving is essential to reaching the destination, avoiding getting hit by Panda or rescuing the site if it’s already hit is essential to achieving higher rankings.
Staying in the good books of Panda is so important that we will start your SEO campaign with a compressive onsite audit aimed at discovering and addressing any quality issues.
| Protection from Panda | Ultimate | Standard |
|---|---|---|
| Onsite Duplicate Content Issues Duplicate content can be caused by technical as well as non- technical reasons. Depending on the situation, we use a variety of methods to get rid of duplicate content. | ||
| Onsite Duplicate Content Issues Duplicate content can be caused by technical as well as non- technical reasons. Depending on the situation, we use a variety of methods to get rid of duplicate content. | ||
| Onsite Thin Content Issues Thin or shallow content and blank pages need to be avoided like the plague. They need to be deindexed and/or removed from the searched index. We will take care of it all. | ||
| Identification and Removal of Spun / Automated / Boilerplate / Aggregated Content Search engines do not like these content shortcuts, just like the users don’t. We will find and fix these content faux pas as if they never existed. | ||
| Offsite or Cross-Domain Duplicate Content Issues We will find out if your content appears on other websites (yours or third-party) and let you know so that you can steps to get the duplicate content removed. | ||
| Removal of Irrelevant Content Believe it or not, it’s a real problem. If your website ever participated in content swaps, guest blogging schemes in the past, there is some chance that content added in the past wasn’t relevant to your website’s theme. If we discover such content during our audit of the site, we will mercilessly cull it. | ||
| Deletion of Irrelevant Links Though reciprocal linking is fast approaching its deathbed, it refuses to die. Reciprocal link exchange oftentimes results in the addition of obviously irrelevant links. If we find such links on your website, we will show no mercy when removing them. | ||
| Discovery and Removal of 404 Error Pages While the presence of 404 error pages doesn’t automatically result in ranking loss, a huge number of them is likely to indicate quality issues with the sites and lower your site’s quality. | ||
| Finding and Fixing Broken Links We will dig into your site to find broken internal and external links and fix them so they stop their negative influence on your site’s overall quality. | ||
| Onsite Duplicate Content Issues If your website was over-optimized by your previous SEO provider, we will make the necessary changes on it to avoid Google’s over-optimization or webspam penalty. |
Technical SEO
PageRank, Structured Data, Canonicals, Search Bots, Robots File, XML, HTML, 301, 302, 404, and Their Cousins. We eat, drink, play, and sleep with them – six days a week.
| Technical SEO Plan | Ultimate | Standard |
|---|---|---|
| Crawl Efficiency Improvement Inefficient crawling not only leads to wasted server resources, but it may also come in the way of indexing of pages that matter to your business. We will prevent Googlebot from crawling the pages that don’t need to be crawled so that it spends energy on crawling the pages that need its attention. | ||
| Resolution of Canonical Issues The availability of the same content on different pages due to technical or other reasons can wreck your site’s rankings. We will take care of canonical issues depending on the nature of the problem. | ||
| Prevention of PageRank Split Linking inconsistency not only leads to duplicate content; it splits PageRank among different versions of the same page. We will make sure to consolidate PageRank or link juice to the preferred version of each page. | ||
| Implementation of Structured Data Schema Schema markup or microdata is added to HTML to improve the way webpages are represented in SERPs. We will add schema markup on addresses, recipes, and product pages if CMS of your website allows their implementation. | ||
| Robots.txt Optimization Robots exclusion protocol communicates with search engine crawlers or bots and specifies which areas of the website should not be crawled. Not optimizing robot.txt well could result in crawl inefficiencies or worse, exclusion of important pages from being indexed by search engines. We will carefully optimize your website’s robots.txt file to prevent search engines from indexing directories and pages that shouldn't be indexed. We will also make sure that the pages that need to indexed are not prevented from being crawled by the robots file. | ||
| XML Sitemap Creation and Submission XML sitemap of your website informs search engine crawlers about the pages on your site that they might not otherwise discover and index. We will create XML sitemap if your website already doesn’t have one. If it does, we will update the sitemap and make sure it is sanitized of the exclusions in robots.txt file. | ||
| Search Results in Search Results – A No No Google is against indexing of internal search results and auto- generated pages in its index. We will make sure this is taken care of. | ||
| Recommendations for Page Speed Improvement Fast loading pages are important for better rankings, but they are critical for user experience and conversion of traffic into sales, as visitors abandon slow-loading pages leading to loss of traffic and, eventually, potential business opportunities. Since the slow speed of a website is a result of how it was originally designed/coded, making fundamental changes on it to improve its speed is beyond the scope of an SEO project. We will make recommendations for improving your website’s speed, which can be forwarded to web developers for implementation. |
Removal of Onsite Spam
In the age of multiple spam filters and thousands of human reviewers, culling negative signals is critical for better search engine visibility. We will make sure your site is squeaky clean after we run it though our SEO machine.
| Culling the Spam | Ultimate | Standard |
|---|---|---|
| Detection and Removal of Spam Onsite spam comes in many flavors: cloaking, hidden text, single pixel links, boilerplate text, doorway pages, sneaky redirects, auto-generated content, etc. Sometimes it’s intentional, and sometimes it’s not. Whatever the reason for its existence, it needs to be removed, and we will do so. |
Page Specific Optimization
Optimization of Target Landing Pages
Content optimization makes your existing content work harder for you by pulling traffic for your target keywords. We will thoughtfully optimize the content on landing pages for target keywords. If there is no content on landing pages or if the existing content isn’t likely to help, we will provide recommendations for content addition.
| Content Optimization Details | Ultimate | Standard |
|---|---|---|
| Keyword-Landing Page Mapping Targeting keywords on the right landing pages is crucial for better rankings and conversion. We will identify a suitable landing page for each target keyword at the beginning of your SEO campaign before proceeding to the next step. We will let you know if your site doesn’t have appropriate landing pages for your target keywords. | ||
| Page titles are so critical to your site’s ranking success that if we are asked to optimize only one element of your website, it would be page titles. Page title optimization includes the natural inclusion of target keywords and your business or brand name for a better brand recall by your prospects and customers or clients. | ||
| Meta Description Optimization Meta descriptions are not a ranking factor, but they tend to impact click-through rate (CTR) from search engine result pages (SERPs). We optimize meta descriptions of target landing pages to improve CTR from SERPs for a better quality of traffic. | ||
| Deletion of Meta Keyword Tags Meta keywords are not taken into account for ranking webpages by Google. Rather, Google is likely to penalize web pages for spam if the meta keyword tag contains irrelevant keywords. We, therefore, delete meta keywords. | ||
| Content Optimization Smart inclusion of target keywords in existing on-page content of landing pages without compromising the soul of the copy. This is done carefully. Very carefully. | ||
| Recommendations for Content Addition To state the obvious, content continues to be king. If your website doesn’t have landing pages suitable for your campaign’s target keywords, we will let you know. If the keywords have suitable landing pages, but the content on them lacks focus or is too short to be of any consequence for SEO, we will let you know that too. Content addition is best done by business owners as they know their business and target audience like the back of their hands. We will let you know what needs to be done for each keyword to help you work with your team or content writer for content addition on landing pages. | ||
| Image ALT Tag Optimization Not being visible, image alt tags are susceptible to keyword stuffing or spamming by SEO companies, but we appreciate that Google engineers are smart enough to know and factor this into their ranking algorithm. Like everything else, we keep things visibly neat even when optimizing this ‘invisible’ attribute. | ||
| H1 / H2 Heading Tag Optimization Page headings are important for readability and conversion. Unnatural insertion of keywords can put off your prospects and prompt them to leave your website even before they start navigating it. Careful optimization of headings tags is important not only for readability and conversion but also for your brand. | ||
| Internal Linking Improvement Internal links are important for crawl efficiency, content discovery by search bots, and search engine rankings. They are important for usability too. We optimize internal links, keeping all these in mind. | ||
| Anchor texts of internal links are important for rankings. They also hand guide website visitors to different sections and pages of your website. This leads to more page loads per visit, more time spent on your website, and more exposure for your products and/or services. We take a holistic view when optimizing link anchor text. | ||
| Linking out with Co-citation Links Linking out judiciously to on-topic, authority pages helps rankings of the pages giving out links. We will provide co- citation links from on-page content where it makes sense. |
Onsite Optimization for Local SEO
Local SEO. No Longer an Afterthought.
Being found online by their local community is obviously important for local businesses such as restaurants. Local SEO also provides important ranking signals to Google that help organic rankings of businesses that aim to rank nationally and/or internationally.
| Local SEO Plan | Ultimate | Standard |
|---|---|---|
| KML File We will create and upload a Keyhole Markup Language or KML file for your website. | ||
| Geo Sitemap We will create and upload a geo sitemap for your site and submit it to Google Search Console as well. | ||
| NAP Name.Address.Phone. In the footer and on the Contact Us page using schema.org’s structured data format. |
Google Search Console Optimization
Google Search Console (GSC) is a free service offered by Google that helps website owners monitor and manage (to a limited extent) their site’s presence in Google search results. We will use the Google Search Console account of your website to understand how Google views your site and optimize its performance in search results. Please note that depending on the nature of your website some of the features listed in this section may not be required to be optimized.
| GSC Configuration | Ultimate | Standard |
|---|---|---|
| Site-wide Targeting We will configure your Google Search Console account to let Google know the location of the majority of your target audience. | ||
| Page-level Targeting If your website serves users from around the world with content translated or targeted to users in a certain region, we will make sure that Google serves the correct language or regional URL of your website in its search results. | ||
| Fetch as Google This tool simulates a crawl and renders execution as done in Google's normal crawling and rendering process, and is useful for debugging crawl issues on your site. We will use ‘Fetch as Google’ tool to test whether Googlebot can access pages on your site, how it renders them, and whether any page resources (such as images or scripts) are blocked to Googlebot. | ||
| Fixing Crawl Errors Website crawl errors can prevent some or all pages of your websites from appearing in search results. We will find and fix them. | ||
| URL Parameter Set Up We will configure URL Parameter tool to take care of duplicate content issues and improve the crawl efficiency of your site if the site has crawl issues. | ||
| XML Sitemap Submission We will update and submit the XML sitemap of your website to Google using Google Search Console after implementing on- page SEO changes on the site. |
Security Audit
According to Google, 12 to 14 million searches per day returned hacked sites to online searchers, and Google finds about 9,500 malicious websites every day that’s about 300,000 per month. Hacking, done for a variety of reasons, is prevalent, and we find hacked client sites on a fairly regular basis.
Hacked sites are categorized as either compromised (content and links have changed) or harmful (visitors’ computers may get infected with malware). To protect their users, Google and other search engines may prevent the “attacked” sites from ranking or label them as “hacked site” leading to a serious loss in traffic.
| Ultimate | Standard | |
|---|---|---|
| Security Audit We will audit your website to find out if the site was hacked. | ||
| Malware Removal If the site is found to be hacked, we will try to remove the malicious code from the site. Please note that we are not security experts, therefore sometimes we are unable to clean the compromised code. In that case, we would recommend hiring an expert web developer or security expert to take care of the issue. | ||
| Filing Request for Review Once the malware has been removed, we will request a review of the site by Google and Bing to get the warning label dropped. |
Video SEO
For Self and Third-Party Hosted Videos
Videos continue to flourish on the internet and are a very important tool for effective communication with prospects.
But, here is the problem.
Search engines bots can’t watch, listen to, or understand the contents of videos to rank them high. They need help and we are happy to help with our video SEO expertise.
| Ultimate | Standard | |
|---|---|---|
| Optimization of Pages with Embedded Videos Helps in returning search results that lead people to watch the video on your website rather than YouTube. Improves the visual appearance of your SERP listing with video thumbnail. | ||
| YouTube Video Optimization Optimization of videos hosted on your YouTube channel or other third-party video hosting services. Improves rankings of videos in Google as well as YouTube’s native search results. | ||
| Video Sitemap Creation Done for self-hosted as well as for videos hosted on third-party services such as YouTube, Wistia, or Vimeo. | ||
| Video Sitemap Submission We will let the location of your videos be known to search engines using Google Search Console and Bing Webmaster Tools accounts of your site. | ||
| Rich Snippet Markup or Structured Data for Videos We will add structured data markup to your videos if CMS of your website allows the implementation of markups. |
Mobile SEO
Mobile is the New Black
“More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”: Google
“By 2019, more than 50 percent of users will use a tablet or smartphone first for all online activities”: Gartner, IT research and advisory company.
“The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online users take up the mobile Internet, but in developing markets, mobile plays the role of the first-access device for the majority of the population”: Forrester Research, research and advisory firm.
Mobiles and tablets are the new desktops and we won’t preach the virtues of being mobile-friendly or how important it is to be visible on mobile devices so that your business gets found anytime, anywhere, when your prospects are searching for a product or service like yours.
Please note that mobile SEO can be done only on responsive websites or on mobile sites that load on dedicated subdomains such as m.yourwebsite.com. If your site isn’t mobile-friendly yet, we recommend you work with your web designer to make it so, ASAP.
| Ultimate | Standard | |
|---|---|---|
| Mobile-Friendly Test A thorough check to see if your site is mobile friendly. If it is, then to what extent and what else needs to be done to make it perform even better on mobile devices. | ||
| Finding and Fixing Crawl Errors We will make sure that search smartphone bots are able to efficiently crawl and index your responsive or mobile site. | ||
| Making Resources Available to Search Engines If CSS and JavaScripts are blocked, we will make them available to search engines’ smartphone bots to help them better understand your website and render suitable pages in the desktop and mobile search results. | ||
| Robots.txt Optimization for Mobile SEO Required for dedicated mobile sites. We will optimize the robots.txt file of your mobile website for improving the site’s crawl efficiency. | ||
| Fixing Faulty Redirects If your desktop site, when accessed from mobiles, isn’t properly redirecting mobile users to relevant pages on the mobile site, we will fix the problem. | ||
| Mobile Sitemap Creation Required for dedicated mobile sites. if your site has a specially formatted version designed for mobile devices, we will create a separate mobile sitemap to allow search engines to better serve search requests from mobile devices and lead mobile users to your website pages. | ||
| Mobile Sitemap Submission Required for dedicated mobile sites. We will submit the XML sitemap for your mobile site Google Search Console and Bing Webmaster Tools. |
Onsite Optimization for Local SEO
Local SEO. No Longer an Afterthought.
Being found online by their local community is obviously important for local businesses such as restaurants. Local SEO also provides important ranking signals to Google that help organic rankings of businesses that aim to rank nationally and/or internationally.
| Bonus Details | Ultimate | Standard |
|---|---|---|
| Bonus #1 Blog Installation Set up, and Optimization | ||
| WordPress Blog Installation, Set up, and Optimization If your website already doesn’t have a self-hosted blog, we will install one provided the CMS of the site allows us to do so. We are unable to do design customization of the blog installed by us, as we are not web designers. Bonus Value: US$250 | ||
| Bonus #2 (This is the Secret Bonus Mentioned in Our Proposal) Onsite SEO Implementation | ||
| Free Implementation of Onsite SEO Changes on Your Website and Blog Unlike the ridiculously high-paid SEO consultants who send their recommendations and leave you high and dry when it comes to implementation of the recommendations on your website, we will take care of it all so you can concentrate on running your business. After we audit your website and write a detailed SEO plan, we will send it to you for your approval. Once approved, we will implement on-site SEO changes on your website and its blog. There no need for you to contact your web development company and pay them a hefty fee for making the SEO changes that we are happy to implement. Bonus Value: At least US$1000 | ||
| Total Value of Bonuses | $1250 | $1000 |
Your Investment
SEO is not a Cost. It’s an investment in your business.
| Investment | Ultimate | Standard |
|---|---|---|
| Your One-time Investment | $2000 $999 | $1000 $499 |
| No hidden fees. No billing surprises. | ||
Quick Recap
| Exclusives | Ultimate | Standard |
|---|---|---|
| Quick Recap |
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| Number of Target Landing Pages | Up to 100 | Up to 40 |
