CMS. CRM. ERP. RSS. SMM. WOM.
The list of business acronyms to remember seems to grow by the day.
While all are valuable in their own right, here’s one you can’t afford to overlook:
Standing for search engine optimization, SEO is the practice of formatting your web presence to ensure your site shows up as high as possible in online searches.
Sounds easy, right? Not so fast.
What seems deceivingly simple is actually a complex process. That’s why businesses with tech-savvy professionals at the helm daily outrank those whose leaders chose to DIY their SEO.
That’s where professional SEO services come in.
Trusting the performance of your web page to a team of experienced leaders skilled in the ins and outs of SEO strategy is one of the wisest decisions you can make for the future of your company.
Today, we’re taking a look at a few reasons how taking this load off of your internal team and placing it on the shoulders of an outsourced network can boost sales, increase customer satisfaction, and drive conversions — all while freeing up your in-house employees to do what they do best.
Ready to learn more? Let’s go!
1. It’s Hard to Keep Pace with SEO Updates
If you hire an in-house team and dedicate them solely to SEO, you’ll devote a significant portion of time, money, and resources toward training and other onboarding responsibilities. You’ll also be responsible for making sure they’re refreshed and up-to-speed every time there’s a minor internet adjustment that affects their strategy.
That might seem manageable until you consider that Google updates its algorithm between 500 and 600 times per year. That evens out to around two updates per day.
While every minor amendment might not dramatically affect your SEO standing, there’s no guarantee that the next one won’t, so staying abreast on each one is critical.
Who’s going to monitor those changes?
If you pull from your existing, internal employees, chances are anyone you task with SEO duties will also have his or her own, job-related responsibilities, and no one can realistically or effectively manage two full-time jobs.
Dedicated Attention to Trends and Changes
Using professional SEO services helps ensure that your company takes advantage of every SEO change.
You’ll not only stay up-to-date every time a trend changes or a technical adjustment is made, but you’ll also learn how it impacts your current strategy and how you can optimize your content moving forward.
As an objective third party, your outsourced SEO team can analyze your process, try out new theories, and help ensure that you won’t get pinged or penalized for not keeping up.
2. You’ll Need Consistent, Top-Quality Content
One of the tenets of SEO is the routine delivery of high-quality content. Once you’ve identified your target audience and researched topics that are trending in your industry niche, you’ll need to begin consistently churning out content filled with relevant keywords that will appear in users’ online searches.
It’s not enough to post once a month on a blog buried deep beneath subpages on your main site. Nor is it enough to simply retweet or repost content from another like-minded peer.
Rather, you’ll need to devote the time to turn your industry know-how into the meaningful, helpful, and informational content that your readers crave.
Google has recognized that creating and delivering this type of data is a key part of building your web presence.
When you invest in professional SEO services, you’ll also have access to a team of writers who can help you in this regard. They’ll assist in content creation, curation, posting, and scheduling, so you can make the biggest impact possible.
3. Link Building Requires Strategic Discernment
If you’re seeking professional SEO services, you may already know that links play an important role in boosting your visibility and drawing outside readers to your page.
To some, the concept “Any attention is good attention” might spring to mind. Yet, this is an incredibly risky mindset that could earn you definitively negative attention from the search engine giant itself.
Even if it’s an honest mistake, if a link to your website shows up on a spammy, malicious page you could face severe Google penalties. Even after you’ve endured a period of link cleanup, there could be irreparable damage to your brand name and customer association.
To this end, it’s important to plan your link building strategy carefully. Professional SEO services will help you observe your link profile for any suspicious activity, assess any incoming links to ensure their integrity and remove any incredulous links before they can negatively impact your ranking.
Do you have the time and resources to handle these duties internally? If not, professional SEO services could be the answer to making sure all traffic that enters your site is legitimate, reputable — and profitable.
4. Analytics Can’t Be Overlooked
Today, you can get a relatively accurate view of your website’s performance via a quick review of Google Analytics. This free resource gives you up-to-the-minute information on who’s looking at your site, where they’re coming from, how long they’re sticking around, and other important metrics.
Yet, unless you’re trained in SEO specifics, you might not be taking advantage of the full extent of this resource.
Experts who provide professional SEO services are trained to use analytics to its capacity. They’ll know how to use the results to help you ascertain:
- If you’ve correctly configured and customized Google Analytics
- If your codes are accurately implemented and activated across your website
- If your views are set up to provide access to mission-critical data you need
- If your Google Analytics code is properly deployed to eliminate blind spots
Working hand-in-hand with someone who knows what to look for and where to find it is worth gold when it comes to SEO. Sometimes, the only determining factor in your search rankings might be a misunderstood outcome in your analysis review.
Professional SEO services take the guesswork out of these critiques. This helps you better understand your current status and how you can improve moving forward.
5. An Outside Perspective Reveals Holes
Your work products are reflective of your company as a whole. Therefore, it’s easy to become entwined in them.
Yet, anyone who’s ever worked tirelessly on a task knows that a little time away is often the key to gaining a fresh and renewed perspective.
That leads us to another reason why it pays to hire professional SEO services to take the reign.
If you’ve been managing your own, internal SEO strategy up to this point, there’s a very real chance that you’re not seeing some holes or weak links in your approach.
Basic psychology mandates that we often overestimate our own abilities and in turn, hold greater confidence in our competence.
A team providing professional SEO services, on the other hand, can look at your organization with a new set of eyes. Your assigned resources will perform an in-depth audit of your existing best SEO practices, examine your web layout, and work closely with you to map a plan toward stronger results.
6. You’ll Gain Access to Specialized Technology
If you decide to attempt SEO on your own, you’ll have access to a handful of free or inexpensive tools. Many of these, like Google Analytics, are incredibly helpful resources, but they work most strongly when deployed in concert with other solutions.
There are tons of advanced technical resources available that can help you improve your SEO standing. For instance, you can find tools that help you with:
- Backlink tracking
- Search position monitoring
- Keyword management
- Google Analytics
- Competitive review analysis
If you choose to go out and purchase all of this software on your own, you’ll invest a hefty portion of valuable revenue toward the endeavor.
Yet, when you use professional SEO resources, you’ll have access to the same functionality provided through your outsourced team. This way, you still reap the benefits these solutions have to offer, typically at no extra charge to you as a customer.
7. You Can Better Plan and Budget
Investing in professional SEO services allows you to know precisely when your SEO-related payments are due, so there are no surprises.
In this sense, you’re better able to plan your company budget, as you know exactly where your money is going and when it’s coming out of the account.
You’ll also operate with more stability. Only calling in SEO experts on an ad-hoc or as-needed basis is an unpredictable and unsteady way to operate.
What’s to say that you’ll have the monies in place when such subcontractors show up? What if your teams are otherwise engaged or out of town when they suddenly need to participate?
Professional SEO services add an element of balance and cohesion to the SEO planning process. You’ll always know who’s working with you, how to reach them, and what you’ll be expected to pay on your end.
This is great news because if there’s one place you don’t want a surprise, it’s in the middle of your SEO strategy.
8. You Can Save Money
Deciding on professional SEO services won’t necessarily bring your company scores of money. However, this one decision can save you an impressive amount in the long run.
By choosing not to task internal employees with SEO strategies, you free them up to become as efficient (and in turn, cost-effective) as possible. You also eliminate the costly and time-consuming refresher training sessions that you’ll undoubtedly need.
Thus, any savings you may earn by keeping your focus on your in-house resources could actually run dry. When it does, moving your data and strategies to a company that provides professional SEO resources is your next best bet.
9. Social Marketing Boosts Sales
Have you created an amazing marketing campaign that you’re planning to roll out on your website and online newsletter?
That’s a great start, but consider how much more visible your message would be, and how many more people would see it, if it were shared across related social media sites.
While your social media shares might not directly influence your SEO ranking, there is a possibility for your account to show up as a search result on Google so you’ll need it to be as dynamic as possible.
Knowing this, do you have the time required to engage in a full-force social media campaign right now? Do you want to spend your working hours on this, or could it be jumpstarted by your external team?
This is just one way that investing in professional SEO services pays — and not just in one department. Results trickle down around the organization.
Ways to Incorporate Social Media Marketing and SEO
For one, you can create landing pages on your website. Then, you can create custom, tailored campaigns with links that direct viewers to the correct pages, ensuring that everyone interested in your content has direct access to learn more.
Moreover, as social media transitions from a nice-to-have app feature to a business-vital function, consumers are using it the search tools on each platform to connect with brands. In fact, many are shopping and making purchases all from the comfort of their own home.
In this case, a site that’s user-friendly, shareable, and payment-receptive will naturally stand out higher than one that stays in your blog list and never actually sees the light of day.
Need Advice on Professional SEO Services? Start Here!
Now that we’ve discussed why it’s in your company’s best interest to outsource your professional SEO sources, we’d love to be that resource for you.
Whether you’re looking for website design, local marketing support or more, we’re here for you.
We’re a search marketing agency dedicated to helping clients expand their reach, grow their business, and improve their visibility.
Our team of experts is ready to show your team the benefits it can receive by trusting us to handle all of the items in your safe.
Are you ready to get started?
Feel free to contact us today and let’s get the ball rolling!